Loewe’s Stellar OLED TVs Make a Luxury Statement at Audio Advice Live 2026

Todd Anderson · 2026-08-22T17:07:49-0500

(August 22, 2026) Loewe was one of the more interesting names in the halls at Audio Advice Live 2026, largely because the brand is still new to many North American home theater fans. That’s not because Loewe is new to the category. Far from it. Founded in 1923, the German luxury electronics company has more than a century of history, including what it says was the first fully electronic television in 1931. After showcasing its Stellar OLED display line and leo headphones at CES 2026, Loewe used Audio Advice Live to continue introducing U.S. enthusiasts to a TV lineup that sits far outside the typical big-box display conversation.

We caught up with Jeff Costello, General Manager of North America for Loewe, to take a closer look at the company’s Stellar OLED TVs and the details that set them apart from more mainstream premium displays. The broad idea is easy enough to understand: Loewe is building luxury OLED televisions designed, engineered, and manufactured in Kronach, Germany. But the more interesting story is what happens after a sheet of OLED glass enters the plant. Costello explained that Loewe sources OLED glass from LG, then turns that glass into its own finished panel in Germany using proprietary backing and manufacturing techniques. In other words, Loewe isn’t taking a finished OLED TV and dressing it up with a premium frame; instead, it’s creating a product experience all its own.

The TVs use 4K OLED panels with MLA technology, support leading HDR formats, and are factory calibrated for accurate color before leaving Germany. Loewe is also taking an unusually consistent approach across the lineup, offering Stellar in sizes ranging from 42" to 97" while maintaining the same premium design language from top to bottom. That’s notable because many TV brands reserve their best industrial design, premium materials, and highest-level experience for larger screen sizes. Not the case here, though, because Loewe wants its 42" model and flagship 97" model to feel like members of the same family, not different product classes wearing the same badge.

Construction details are where things get especially interesting. Loewe’s Stellar displays feature brushed-aluminum framing and distinctive rear-panel materials that make the TV feel less like disposable tech and more like high-end furniture. Black models feature a black lava stone rear panel, while silver aluminum models use a white concrete-style back. Costello noted that the rear treatment isn’t a stamped pattern repeated from one set to another. It’s applied by a craftsperson at the factory, making each TV visually unique. Here in the US, that might sound like overkill, but in Europe, smaller TVs are often used as room dividers, which means the back of the display can become part of the room’s visual presentation.

That same design-first thinking shows up in smaller ways as well. The Stellar remote has a weighted, premium feel, and it's capped with a black bar, making it easier to orient in low light. The TVs also include what Loewe calls Magic Light, a built-in lighting system that can be customized for brightness and color. When the TV turns off, a separate lower light can remain on for up to two minutes, giving viewers enough time to leave a dark room without fumbling around.

Audio is also part of the Stellar package. Every model includes an integrated front soundbar, with smaller sizes carrying an 80W sound system and larger models stepping up to 300W. Costello pointed out that the speaker array is built into the front bar, not hidden in the back of the cabinet, and the result is meant to give buyers a more complete out-of-box experience without immediately reaching for an external soundbar. Yes, plenty of luxury TV buyers will still integrate a full theater or premium audio system, but a built-in speaker solution that actually sounds substantial gives the display more flexibility in bedrooms, offices, lounges, secondary viewing areas, and design-forward spaces where adding boxy speakers might be unwelcome.

Not surprisingly, mounting and placement are treated with equal intent. Stellar models 65" and smaller include a pivoting table stand, while larger models, including 77", 83", and 97", feature integrated wall mounting hardware that allows the TV to hang more like a picture. The 77" and 83" models can also be paired with motorized table or floor stands, adding another layer of flexibility for rooms where the display may need to move or rotate depending on seating and use case. The 97" model, as expected, is intended for wall mounting.

From a performance standpoint, Loewe is leaning on OLED’s strengths while adding its own image processing and calibration. Costello described the Stellar picture as bright, colorful, and capable of deep black levels, with Loewe’s processing playing a major role in the overall dynamic range and image quality. The company also emphasizes heat management and serviceability. During our conversation, Costello noted that the proprietary stone backing helps with heat dissipation and that Loewe designs its TVs to be repairable, with parts support planned for up to 10 years after a model’s release.

Connectivity is modern, too. Stellar OLED TVs include four HDMI 2.1 ports, giving buyers enough flexibility for a mix of source devices, game consoles, streaming boxes, and home theater electronics.

Loewe Stellar OLED TVs are available through select luxury retailers and custom integrators, including Audio Advice, starting around $5,000 for the 42" model and extending to $45,000 for the 97" flagship. For more information or to place an order, visit Audio Advice’s Loewe Stellar OLED TV product section.

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Loewe’s Stellar OLED TVs Make a Luxury Statement at Audio Advice Live 2026

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