(July 7, 2026) Ascendo Immersive Audio's momentum in North America continues to build. Fresh off a series of high-profile product introductions and growing visibility in the premium home theater market, the company is strengthening its sales efforts with the appointment of industry veteran Mark Goldman as Vice President of Sales for Ascendo at Sutherland AV Marketing, the brand's exclusive distributor in the region. Working through Sutherland AV Marketing, Goldman will focus on expanding Ascendo's dealer network while supporting existing partners with sales, training, and technical resources. He'll work closely with custom integrators, home cinema designers, and specialty retailers across the U.S. and Canada.
Goldman arrives with more than 30 years of experience spanning nearly every corner of the high-performance audio industry. He began his career at Sound Components in Coral Gables, Florida, where he founded the company's custom integration division before eventually acquiring the business and leading it for the next 20 years. Under his leadership, Sound Components grew into one of the country's premier high-end audio retailers and became the largest Wisdom Audio dealer in the United States.
Following the sale of Sound Components, Goldman held executive leadership positions at AUDIOVISIONS before becoming Vice President of Sales at PRO Audio Technology. There, he helped expand the company's presence among leading custom integrators while contributing to the design and calibration of numerous Dolby and DCI-certified reference theaters. He also played an instrumental role in establishing PRO Audio Technology's partnership with the HTSA buying group.
Todd Sutherland, founder of Sutherland AV Marketing, believes Goldman's experience and reputation make him an ideal fit as Ascendo continues its North American growth.
"Mark is one of the most respected professionals in our industry, and I knew he was the ideal person for this role," said Sutherland. "He has earned the trust of dealers, manufacturers, and integrators over decades through his integrity, product knowledge, and dedication to helping partners succeed. We're thrilled to welcome him to the team."
For Goldman, the opportunity was driven by Ascendo's engineering-first approach.
"When I first started talking with Todd about Ascendo, it became clear we shared the same vision," Goldman said. "I've spent my career working with companies that are committed to delivering the very best performance, and Ascendo fits that philosophy perfectly. Their engineering, product development, and commitment to objective performance are second to none. I'm excited to work with our dealers and partners to continue building the Ascendo brand throughout North America."
The appointment comes at a time when Ascendo continues to dig deeper into the premium home theater market with its expanding lineup of reference point-source loudspeakers, cardioid designs, and industry-leading infrasonic subwoofers. Over the past year, the company has steadily increased its visibility through new product introductions, dealer partnerships, and demonstrations of some of the most ambitious private cinema systems in the world. Stay tuned as we head into the fall audio and trade show season; Ascendo is sure to flex some muscle.
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