HEOS Turns 10: The Iconic Multiroom Audio Ecosystem Powers 5 Million Products and Continues to Evolve

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(September 17, 2025) This year marks the tenth anniversary of HEOS, a wireless audio platform that started life in 2014 with a small family of products carrying the HEOS name. Back then, the lineup included compact wireless speakers like the HEOS 7, 5, and 3, alongside the HEOS Home Cinema soundbar system and the HEOS Drive, all tied together by an app that promised multiroom playback without wires or complication. The idea was straightforward yet ambitious: music in every room, easily controlled, without compromising sound quality.

In the years since, HEOS has grown into one of the most recognized multi-room ecosystems in the industry – if not the longest-lasting. The technology quickly moved from stand-alone speakers into AV receivers, soundbars, and even custom-install products like HEOS Drive. By 2016, HEOS had found its way into Denon and Marantz components, and a year later, the platform became part of Sound United’s broader portfolio. The last decade has seen milestones such as the HEOS AVR, the first Dolby Atmos and DTS:X soundbar with HEOS built in, and the Denon Home family that replaced HEOS-branded speakers with designs carrying the Denon badge.

Today, more than five million products are powered by HEOS, spanning more than 50 devices across Denon, Marantz, and Classé. The platform has also matured on the software side. A completely redesigned HEOS 3.0 app launched in 2023, addressing long-standing user requests with faster performance, greater stability, and an intuitive interface. Since then, the feature set has expanded with high-resolution music services like Qobuz, Roon Ready certification, and customizable presets.

HEOS is also changing how it presents itself. What was once branded as “HEOS Built-in” is now “Powered by HEOS,” a shift that emphasizes the platform’s role as the wireless engine inside familiar brands rather than a separate ecosystem. The new logo, inspired by radio waves, underscores that message. At the same time, the promise remains the same: whether it’s a podcast in the kitchen, a playlist in the office, or a movie in the home theater, HEOS is meant to make the experience seamless.

Looking ahead, Denon, Marantz, and Classé are positioning Powered by HEOS as a flexible backbone for whole-home listening, capable of scaling from a single speaker to dozens of devices across multiple zones. And that’s the culmination of ten years rooted in ambition and shaped by real-world use. And there's no rest for the weary... It's exciting to dream about what's next.

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