By Todd Anderson on Apr 3, 2018 at 10:39 AM
  1. Todd Anderson

    Todd Anderson News Editor / Reviewer/ Senior Admin
    Staff Member
    Thread Starter

    Joined:
    Jan 20, 2017
    Messages:
    3,272
    Likes Received:
    751
    Location:
    Balt/Wash Metro
    End of an Era: OPPO Digital Announces Its Retirement

    [​IMG]
    (OPPO Digital)

    (April 3, 2018) The market has spoken: OPPO Digital plans to stop manufacturing products. The company has spent the last 14 years leading the disc player segment, producing the industry’s best DVD, Blu-ray, and 4K UHD Blu-ray players. Many of the models have been celebrated by home theater enthusiasts and audiophiles alike, largely due to their ability to play nearly any disc format available, including SACDs.

    While generally regarded as pricey, OPPO’s players have collected universal praise for parts selection and build quality, in addition to resoundingly superior customer support. In fact, the company’s legendary industry status was largely built upon quick firmware updates and friendly customer interactions.

    In recent years, OPPO has branched into Hi-Fi audio realms, releasing several different planar magnetic headphones, audiophile DACs, and its well-reviewed Sonica wireless speaker.

    According to OPPO’s blog announcement, the company is planning to “gradually stop manufacturing new products.” And for those new and existing customers, the company will continue to support warranties, offer repair services, and issue firmware updates “from time to time.” OPPO says that its UPD-203 and UDP-205 4K Blu-ray players are the most likely candidates to receive firmware upgrades in the months ahead.

    Buyers that have purchased an OPPO product during the last 30 days can still return their purchase for a full refund.

    Ultimately, this is an incredibly sad day for fans of disc-based media, highlighting the fact that the CD and Blu-ray market is in serious distress. Warning signs have been abundantly present, however, headlined by Best Buy’s recent decision to cease in-store compact disc sales this summer. And, according to the Digital Entertainment Group, disc sales fell 14% last year while revenue generated by rentals slid 17%. The future is obviously subscription-based streaming, which officially surpassed physical media’s sales dominance during 2016. Add to that the looming rollout of HDMI 2.1 and the potential for 8K media in the coming years, and one has to wonder if any company will have success conjuring healthy sales as new players are needed to meet technology demands.

    I’ve reached out to OPPO with a few questions and will update this article as more information becomes available.


    Editor's Note:

    OPPO kindly replied to our request for additional information. The company contact re-itterated that the news is a "sad announcement for all us involved," and confirmed that the company's choice to cease production is largely due to sales numbers simply not supporting the long term viability of the business. It was added that a rather complex web of factors have contributed to the situation.

    The company is actively building its last batch of products and predicts that its store front will remain stocked through June or July. OPPO chose to go public with its decision now so that it has the proper staff on hand to service its customers, which clearly fits with its long history of amazing customer service. It's expected that product support will extend for several years into the future.
     
    #1 Todd Anderson, Apr 3, 2018
    Last edited: Apr 3, 2018

Comments

Discussion in 'AV Industry News' started by Todd Anderson, Apr 3, 2018.

    1. AudiocRaver

      AudiocRaver Senior Admin
      Staff Member

      Joined:
      Nov 21, 2016
      Messages:
      589
      Likes Received:
      134
      Location:
      Lincoln, NE, USA
      Just my opinion, I rarely buy mainly for purposes of future support. If it is a product I like, I buy it for its features and capabilities. In a few years, industry and technology can change so much that I would probably buy something different anyway.
       
      tripplej likes this.
    2. tripplej

      tripplej AV Enthusiast

      Joined:
      Jul 13, 2017
      Messages:
      2,530
      Likes Received:
      200
      I agree with AudiocRaver.. Buy for today the best you can get. .In the future, something better will come.. Always the case. :)
       
    3. Tony V.

      Tony V. Moderator
      Staff Member

      Joined:
      Apr 14, 2017
      Messages:
      586
      Likes Received:
      103
      Location:
      Edmonton, AB, Canada
      I agree, even the Oppo players are not future proof, in 3 years they will be obsolete other then their ability to play everything currently available now.
       
    4. tripplej

      tripplej AV Enthusiast

      Joined:
      Jul 13, 2017
      Messages:
      2,530
      Likes Received:
      200
      When I bought my Oppo in 2013, it was the best (and still is) and when it is time to get a new unit, I will get what is the best at that time.. :)
       
    5. JimShaw

      JimShaw Member

      Joined:
      Apr 14, 2017
      Messages:
      92
      Likes Received:
      20
      Location:
      Menifee, CA
      Everyone of you has helped.

      I thank you

      I have decided to go along with many of your opinion's and that is: Not to pick up an extra Oppo. Oppo is the best now but in three years, if my Oppo dies, I'll get the best at that time which could make now's Oppo over the hill.

      I'll add an extended Oppo warranty which will take me out a few years and that should do it.

      I was impressed with Oppo's customer service. I had a problem with my 203. Oppo sent me a pre-paid postage. I placed the 203 into the mail on Friday, it was delivered to Oppo that Monday and Oppo returned it back next day, Tuesday, fixed by replacing the optical unit.

      With C.S. like that I will feel relaxed with their warranty and the quick response if something goes wrong again.


      .
       
    6. tripplej

      tripplej AV Enthusiast

      Joined:
      Jul 13, 2017
      Messages:
      2,530
      Likes Received:
      200
      Oppo is well known for the awesome customer service. Wish other companies had the same..
       
    7. Isaac Sykes

      Isaac Sykes New Member

      Joined:
      Nov 22, 2017
      Messages:
      5
      Likes Received:
      1
      I personally think (and who knows I'm not an expert, just a fan) that Oppo could have survived this by keeping the streaming features in the Bluray players ensuring that it remained a truly "universal" playe. A better processor would have gone a long way as it just makes sense to me to stream TIDAL, Pandora, or YouTube from my Oppo, which have superior DAC's and as I feel we've seen recently better 4K processing than most AVR's.
       
    8. AudiocRaver

      AudiocRaver Senior Admin
      Staff Member

      Joined:
      Nov 21, 2016
      Messages:
      589
      Likes Received:
      134
      Location:
      Lincoln, NE, USA
      Future Proofing - good points, streaming capability might have helped. They were trying to go in that direction with the Sonica products, which had Tidal capability, but adding those features to the blu ray players might have helped, too.

      Some days I wish someone would future proof ME.
       
    9. Talley

      Talley Active Member

      Joined:
      Dec 24, 2017
      Messages:
      121
      Likes Received:
      19
      I really hated this too. Just when I went to go buy a 205 two days ago I find out about this.

      I'm not overpaying some 2400 just because they quit making them.
       
    10. Todd Anderson

      Todd Anderson News Editor / Reviewer/ Senior Admin
      Staff Member
      Thread Starter

      Joined:
      Jan 20, 2017
      Messages:
      3,272
      Likes Received:
      751
      Location:
      Balt/Wash Metro
      OPPO saw the inclusion of streaming to be a redundancy with so many services offered through sticks and on other devices. Also, an added cost for firmware updates, etc.

      You’re right, if they had offered Hi-Res streaming, it would have been nice. Ultimately, though, the market for physical media is quickly falling apart, and that’s the market OPPO made cash supporting.
       
    11. JimShaw

      JimShaw Member

      Joined:
      Apr 14, 2017
      Messages:
      92
      Likes Received:
      20
      Location:
      Menifee, CA
      I have really no knowledge regarding streaming audio

      Right now I am hard wired to a 4K Roku through my Denon X7200WA to the surrounds

      Are you saying, the audio would be better if the 203 had a Netflix app and was able to stream through the Oppo to the Denon vs the Roku to the Denon?
       
      #61 JimShaw, Apr 15, 2018 at 4:33 PM
      Last edited: Apr 15, 2018 at 7:50 PM

Share This Page