CEDIA 2024: Tired of Bad Sound at the Theater? Procella Audio Aims to Transform the Commercial Cinema Experience

(September 18, 2024) Procella Audio recently received new financial backing and is in the process of launching a new era it calls "Procella 2.0." Using knowledge it's gained from nearly two decades of speaker development, the company says it wants to target the commercial cinema experience. Audio at theaters, says Procella, is lacking as compared to what we can experience at home. Of course, they won't get an argument from us on that!

We caught up with one of the new investors, Ignace Rombaut, at CEDIA 2024 and got a preview of what we can expect from Procella in the near future!

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[Sonnie Parker]

We need to look at getting some of those best-of-show trophies for you to award to the best each year.

 

[Todd Anderson]

That would fun... but I'm not sure what kind of criteria would be used? A lot of those trophies appear on day one, hour one. I'm left wondering... was the product ever inspected??? I guess you can do a lot of the analysis pre-show as PR agencies reveal what kind of products will be showcased.

You know what would be cool? A king of the show wrestling belt. One award given to the very best product there.

 

[Sonnie Parker]

I would say solely your opinion of what you thought would be most worthy. Maybe give our five awards for best of show based on what you thought was the most remarkable technology for the consumer.