Sound United Injects IMAX Enhanced Into More AVR Models
“IMAX Enhanced has been building impressive momentum since its introduction in late 2018,” said Brendon Stead, senior vice president of product development and engineering at Sound United. “Additional A/V partners, content and distribution are all the traditional signs the format is being enthusiastically adopted. The great news for early adopters is Denon and Marantz, the only home theater supplier to do so to-date, already offer fantastic AVRs that deliver the IMAX Enhanced experience. So, if you want the magic of the IMAX experience in your home theater today, you’ll need either Denon or Marantz gear. However, making the technology available on only flagships isn’t what we’re all about. We know enthusiasts want this technology available to them as early as possible, which is why we promised to expand the IMAX Enhanced product lineup.”
The IMAX Enhanced certification the program offers movie fanatics access to films benefiting from the “newest, proprietary post-production process developed by IMAX to digitally re-master content to produce more vibrant colors, greater contrast and sharper clarity,” while paired with a special variant of the DTS:X immersive sound codec.
Owners of the X6500H, X4500H, SR8012, SR7013, SR6013, and AV7705 can download the new firmware beginning today. Simply power on your receiver and connect to the Internet.