(October 9, 2020) As we first reported this past June, Sound United has been working through details to acquire Bowers & Wilkins. That deal was publicly finalized this morning, bringing another elite brand under Sound United's umbrella. For those of you counting, Sound United now owns seven major brands, including Denon, Marantz, Polk Audio, Definitive Technology, Classé, Boston Acoustics, and Bowers & Wilkins.
Bowers & Wilkins former CEO, Geoff Edwards, will transition with the company and become President of the brand at Sound United. The deal also includes the acquisition of all worldwide third-party distribution and licensing agreements under which Bowers & Wilkins products are sold.
“Acquiring Bowers & Wilkins combines its industry-leading acoustic design, engineering and manufacturing expertise in the premium category with Sound United’s scale, technical acumen and consumer reach to ensure Bowers & Wilkins thrives moving forward,” said Kevin Duffy, CEO at Sound United. “Sound United has a strong track record of enthusiastically protecting each of its brands’ unique identities and core competencies, and our approach with Bowers & Wilkins will be no different. In fact, we believe the entire portfolio stands to benefit from the addition of Bowers & Wilkins, which in turn translates into exciting new products, technologies, and opportunities for our consumers, distributors, dealers, and all audio enthusiasts around the world.”