Sony Unveils Two Affordable Series of 4K Televisions (KD-X720E, KD-X690E)

Sony Unveils Two Affordable Series of 4K Televisions (KD-X720E, KD-X690E)
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(Sony)The KD-720E Series of televisions launches in June.
(June 18, 2017) Sony Electronics recently announced two new series of affordable 4K televisions: KD-X720E and KD-X690E. Both Series are priced to be ultra competitive, but lack some of the high-end technologies that can elevate your viewing experience. Nevertheless, Sony is known for squeezing quality out of its displays, and these televisions most likely will continue that tradition.

Sony has equipped its X720E and X690E televisions with the millions of pixels necessary for full 4K performance, in addition to High Dynamic Range compatibility (HDR10). Both series feature LCD panels with native refresh rates of 60Hz, backed by Sony’s version of image smoothing called Motionflow XR 240 (which uses some form of frame interpolation/insertion to smooth out fast moving images). Image management and upscaling is enhanced by Sony’s popular 4K X-Reality PRO processing engine.

Similarities between the two series continue on the audio front, where both feature sound processing using Sony’s ClearAudio+ and 5-Force simulated surround sound. They also carry onboard Wi-Fi (802.11b/g/n), a single Ethernet port, three HDMI inputs, and 3 USB inputs. On the remote control front, Sony has included dedicated buttons for Netflix and YouTube.

The primary differentiating factor (beyond available screen sizes) is that the X720E series is edge lit (versus the X690E, which is backlit). Both utilize Frame Dimming as opposed to Local Dimming, meaning that these televisions raise and lower backlight intensity across the entire panel (as opposed to multiple specified zones). Therefore, black level performance may suffer somewhat when compared to more expensive models.

Sony says both series are available for preorder from Best Buy, Amazon, and other authorized retailers. The x720E series is pegged to for retail availability in late June and the X690E should be in stores by early August.

Pricing (MSRP) and models are as follows:
KD-X720E

  • Sony KD-43X720E 43” class 4K HDR Ultra HD TV, $899.99
  • Sony KD-49X720E 49” class 4K HDR Ultra HD TV, $999.99
  • Sony KD-55X720E 55” class 4K HDR Ultra HD TV, $1,099.99
KD-X690E
  • Sony KD-60X690E 60” class 4K HDR Ultra HD TV, $1,299.99
  • Sony KD-70X690E 70” class 4K HDR Ultra HD TV, $1,999.99
 

Sonnie Parker

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I knew I should have waited... I can't win! :thud:
 

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Price-wise you may have lost a little, but performance-wise, you won. Ultimately, that's what's going to matter in the long run.

I think you made a good choice!
 

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I thought Sony was supposed to be the bomb when it comes to 4K. So you believe the Vizio to be better quality?

I got a great deal thru my distributor... although I could also get the Sony at about the same price.
 

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Totally depends on what models you're comparing. Given the fact that your M series has 32 local dimming zones driving the panel's lighting, and these Sony's all have frame dimming, I'm going to guess your Vizio experience will be driven by better blacks and all of the benefits that come with an image created using localized dimming. These Sonys deliver serious bang for the buck, for sure (not knocking them), but if given the choice, I'd probably hedge my bet with Vizio's design in this case. Is it possible that Sony may perform better in some areas (image processing, for example)? Of course. But I'm no so sure you'd buy the Sony and see an instant distinctive difference for the better.
 

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Sony's Independence Holiday instant rebate sales started yesterday and runs through July 8th. Most LCD/LED models and OLED are included in the sale. We increased our Rewards store credit to support Sony's promotion on the new 2017 TV line-up.
 

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Hey Robert, do you have any of the models mentioned in the above article on your show floor?
 

Robert Zohn

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Def Tech DI 6.5R
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Da-Lite 133" fixed w/motorized masking
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MX-990
Sorry no. Here's the list of Sony models we have on display in our showroom:
  • 43X800E
  • 85X800D
  • 65X900E
  • 75X940E
  • 75Z9D
  • 55A1E
  • 65A1E
 

Robert Zohn

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Matantz PM10, Marantz SA10, Technics SL-1200G TT
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Sony AR2 floor standing ES speakers
Center Channel Speaker
Sony SS-NA8ES
Surround Speakers
Def Tech DI 6.5R
Surround Back Speakers
Def Tech DI 6.5R
Front Height Speakers
Def Tech DI 6.5R
Rear Height Speakers
Def Tech DI 6.5R
Subwoofers
Velodyne DD18
Other Speakers
OPPO UDP-205
Screen
Da-Lite 133" fixed w/motorized masking
Video Display Device
Sony XBR-65A1E, LG C7, Sony VPL-VW5000ES projector
Remote Control
MX-990
Crazy flash sale for one day only; Sony XBR-65X850E $1499, plus $150 Rewards credit. This one is also listed with Amazon's Prime Day sale, but without the $150 Rewards Credit.
 
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