I have always heard really good review about Roon. So, I went to their website a few months ago to read about their product. I was mesmerized to see that their lifetime membership cost $500. Today, I just learned that their lifetime membership went up to $700. Their annual subscription remains the same at $120. I wish Roon the best, and I hope their new business model is a success for them. My wife would probably kill me if I was to spend that kind of money for Roon.