(February 27, 2026) Last year in North London, I stepped into something that challenged the way I think about rooms. Not speakers. Not processing... but, rooms.
During my visit to L-Acoustics’ incredible HYRISS showroom, the experience didn't resonate like a traditional demo session. There weren't stacks of gear dominating sight lines. Nor was there an obvious sweet spot. Instead, what unfolded was a living, breathing environment that shifted personality at will. One moment, it felt like an intimate listening lounge. The next, it carried the weight and scale of a live performance. Then it pivoted again into a cinematic space with enveloping precision.
HYRISS, which blends discreet in-wall loudspeakers with L-Acoustics’ spatial processing architecture, is less about visual spectacle and more about reference-grade audio adaptability. The idea is actually quite simple: take one space and let it live the lives of many AV identities. Dinner party ambiance. Film night immersion. Concert-level playback. The liveliness of a coffee shop. You name it, and it does it.
Of course, the downside to L-Acoustic's London experience is, well... it's in London. A magnificent, world-class city, yes. But a destination that requires significant travel commitments if you aren't based in the UK.
That, however, is now a problem erased for North American customers, as the company has brought its presence to the United States' music capital.
Last week, L-Acoustics officially opened its first dedicated regional headquarters in Nashville, Tennessee. The 11,100-square-foot facility, located inside the CAA Creative Office Building at Nashville Yards, becomes the company’s operational hub for North America. But it’s more than office space. It includes the first L-Acoustics Showroom with HYRISS on American soil and a full L-Acoustics Creative Studio built around L-ISA immersive technology and L-Acoustics DJ.
The Creative Studio component is interesting because it expands the company's presence beyond residential and into production. Outfitted with L-ISA Immersive Hyperreal Sound and L-Acoustics DJ technology, the studio is designed as a space where touring artists, DJs, and sound designers can build spatial mixes and production concepts before they ever reach a venue. It follows earlier Creative Studio launches in Lititz and Singapore, but Nashville places it squarely inside one of the most active creative ecosystems in North America.
Adding to the location, the CAA Creative Office Building houses companies like Creative Artists Agency, AEG Presents, Messina Touring Group, AXS, and Amazon Music. We're talking talent representation, live production, ticketing, and streaming, all operating under one roof. And now, L-Acoustics is bringing yet another skill set to the mix, with the added benefit of giving the company access to support and distribution across the eastern United States. Combined with its Los Angeles office, this creates coast-to-coast coverage for sales, service, and support.
If you find yourself in the Nashville area, take a break from Broad Street and beg, borrow, and steal your way into a demo. I guarantee you won't be disappointed.
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