JBL's Jim Garrett Joins AV NIRVANA Live Tonight, Friday December 6th at 6PM Eastern!

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(December 6, 2024) JBL's recent release of Modern Audio AV Receivers and Stage 2 speakers is a fresh take on traditional gear, designed to appeal to a new generation of buyers. JBL went back to the drawing board, talking with GenZ and Millenial buyers to get a sense of what they want from audio technology and how they interact with technologies they currently own. The result is a new line of receivers and speakers that offer an alternative to soundbars and, in some cases, give buyers access to a robust two-channel or home theater system.

To learn about the lines, we invited Harman's Jim Garrett to join AV NIRVANA Live. Jim is a walking encyclopedia of knowledge when it comes to Harman products and provides in-depth and interesting talk about everything from JBL's market research to the products' design and functionality. So, sit back and enjoy the stream - and learn about this new class of products from one of the industry's most likable figures!

Click here to watch/chat on YouTube.


Modern Audio and Stage 2 Speakers can be purchased through B&H Photo:



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It was a pleasure meeting and chatting with Jim. JBL is certainly doing well in the market, which is a positive note from what we've seen with a few others.
 
Agree. As he eluded, there is a certain kinsman ship in the industry when it comes to success in attracting buyers from that segment. It’s crucial to to survival!

I certainly feel like we were given a real flavor for what JBL was gunning for with the new product lines. Interesting backstory about the launch and the controversial marketing videos as well!
 
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