Todd Anderson
Editor / Senior Partner
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- Preamp, Processor or Receiver
- StormAudio ISP.24 MK2
- Main Amp
- Emotiva XPA-5
- Additional Amp
- Emotiva XPA Gen3 2.8 multichannel amp
- Other Amp
- Denon X8500H
- DAC
- THX ONYX
- Computer Audio
- AudioEngine A2+
- Universal / Blu-ray / CD Player
- Kaleidescape TERRA
OPPO UDP-203
Panasonic UB9000
- Streaming Equipment
- iFi Audio Zen Blue
- Streaming Subscriptions
- Spotify
- Front Speakers
- GoldenEar Technology Triton One.R
- Center Channel Speaker
- GoldenEar Technology SuperCenter Reference
- Surround Speakers
- GoldenEar Invisa MPX
- Surround Back Speakers
- GoldenEar Invisa MPX
- Front Height Speakers
- SVS Prime Elevation x4 (Top Front, Top Mid-Front)
- Rear Height Speakers
- SVS Prime Elevation x4 (Top Middle, Top Rear)
- Subwoofers
- Quad Array SVS SB16s
- Other Speakers
- Behringer 1124p; Aura Bass Shaker Pros; SuperSub X
- Screen
- Seymour Screen Excellence, Enlightor NEO AT Screen
- Video Display Device
- JVC NZ8
- Other Equipment
- Sony 65-inch A95L OLED
Sony 65-inch X900F
ZeroSurge 8R15W x 2
ZeroSurge 2R15W x 2
Pretty sure this hasn't been discussed on the forum... but Emotiva has announced recently announced it's going to have to increase the cost of its products"
From Emotiva:
"We strive for transparency with our customers. When you buy a product from Emotiva, you know that you are getting the best performing audio component that we can make at an unheard of price. In other words, the biggest bang for your buck. To make that happen, we have a simple formula for coming up with our retail prices. We don't add in tooling cost, R&D, etc. Instead, we add a modest profit to our actual cost of goods and pass the savings on to you. Our internal mark-up is about half the industry average. Therefore, we don't have extra wiggle room for cost increases in our prices.
As you may already know, we've just had another tariff increase of 25% on imported Chinese made goods. When the first round of tariff increases happened a few months back, we absorbed the increased cost without raising prices as a part of our commitment to you, our customer. We will always try to preserve our incredible prices for you all, and we were proud that we were able to continue with business as usual despite the increase. However, this most recent change in policy has caused another significant increase, and we will have to raise our prices starting on July 1, 2019.
This price increase will be minimal, and something we must do to continue to provide you with the product and quality promised. The tariffs will also affect our made in the USA products as they are manufactured, like most brands, with parts imported from China. So, the impact is across the board for both the finished goods that we import and our products assembled in Franklin, TN.
As business owners and as consumers, we are all affected by the recent changes. We hope that these tariff increases are temporary and that we'll be able to reevaluate our prices in the future. Our ongoing mission is to produce quality products and deliver value. We appreciate your ongoing support, and if you have any questions, please contact 615-790- 6754."
I know this is a touchy topic because of politics... so let's leave politics out of the discussion... but this seems to be an inevitable action. So many of the ID companies we celebrate and support (and for good reason!) have thin margins that ride on the coattails of cheap manufacturing in China. I guess depending on how the US and China interact over the next year will play a huge role in pricing going forward.
I, for one, am super curious to see what Emotiva's "minimal" price hikes are.
From Emotiva:
"We strive for transparency with our customers. When you buy a product from Emotiva, you know that you are getting the best performing audio component that we can make at an unheard of price. In other words, the biggest bang for your buck. To make that happen, we have a simple formula for coming up with our retail prices. We don't add in tooling cost, R&D, etc. Instead, we add a modest profit to our actual cost of goods and pass the savings on to you. Our internal mark-up is about half the industry average. Therefore, we don't have extra wiggle room for cost increases in our prices.
As you may already know, we've just had another tariff increase of 25% on imported Chinese made goods. When the first round of tariff increases happened a few months back, we absorbed the increased cost without raising prices as a part of our commitment to you, our customer. We will always try to preserve our incredible prices for you all, and we were proud that we were able to continue with business as usual despite the increase. However, this most recent change in policy has caused another significant increase, and we will have to raise our prices starting on July 1, 2019.
This price increase will be minimal, and something we must do to continue to provide you with the product and quality promised. The tariffs will also affect our made in the USA products as they are manufactured, like most brands, with parts imported from China. So, the impact is across the board for both the finished goods that we import and our products assembled in Franklin, TN.
As business owners and as consumers, we are all affected by the recent changes. We hope that these tariff increases are temporary and that we'll be able to reevaluate our prices in the future. Our ongoing mission is to produce quality products and deliver value. We appreciate your ongoing support, and if you have any questions, please contact 615-790- 6754."
I know this is a touchy topic because of politics... so let's leave politics out of the discussion... but this seems to be an inevitable action. So many of the ID companies we celebrate and support (and for good reason!) have thin margins that ride on the coattails of cheap manufacturing in China. I guess depending on how the US and China interact over the next year will play a huge role in pricing going forward.
I, for one, am super curious to see what Emotiva's "minimal" price hikes are.
