Cinemark and Cinionic Hope Laser Projection will Reinvigorate Commercial Cinema Interest

full?d=1631216289.png

(September 9, 2021) Cinemark, operator of 521 theaters in 42 states and 15 countries in the Americas, and Cinionic, a cinema technology venture that provides projectors to more than half of the world’s commercial cinemas, have announced a campaign to educate audiences about laser projection. The duo shares an exclusive 10-year partnership to light up all of Cinemark’s 5,864 screens with laser solutions delivered by Cinionic.

The two companies spent 2019 upgrading Cinemark locations with Barco Series 4 laser projectors and integrated Barco Alchemy media servers. Now, two years later, they’ve upgraded every screen in 24 different Dallas-Fort Worth theaters. Using the tagline “Laser. Like you’ve never seen,” movie fans in the Dallas-Fort Worth area will experience a marketing assault through social media, online advertisements, and in-theater methods, all with the end goal of creating excitement and driving moviegoers back to the theater.

“Cinionic has been such a tremendous partner over the years, and we are thrilled to continue our relationship with them as we strategically convert our digital xenon projectors to laser over the course of the next ten years,” stated Damian Wardle, Cinemark’s EVP Theatre and Technology Operations. “I’m incredibly proud of our team in defining and executing our laser conversion strategy, which provides a better overall consumer experience with vivid colors and on-screen imagery while providing meaningful cost savings for the company.”

Cinionic says its campaign will spread to other markets as they push to fully transition Cinemark to all-laser projectors.
 

Comments

ddude003

Active Member
Joined
Aug 13, 2017
Messages
648
Location
Somewhere Northeast of Kansas City Missouri
My AV System  
Preamp, Processor or Receiver
PrimaLuna Dialogue Premium TubePre (2 channel+sub)
Main Amp
McIntosh MC152 SS Amp (2 channel)
Additional Amp
Yamaha RX-A850 Pro (the other 5 channels lol)
Computer Audio
MacBook Pro, Custom i7 7700k De-lid build, Audirvana+, LiquidSonics, SoX
DAC
Chord Electronics Ltd. Qutest
Universal / Blu-ray / CD Player
LG Blue-Ray
Front Speakers
Martin Logan ElectroMotion ESL
Center Channel Speaker
Martin Logan Motion C2
Surround Speakers
Martin Logan Motion 4
Surround Back Speakers
Martin Logan Motion 4 (yes, another set of these)
Subwoofers
Martin Logan Dynamo 700
Other Speakers or Equipment
Cifte 12AU7 NOS & Genalex Gold Lion Tubes in Pre
Video Display Device
Sony TV KDL50W700B
Remote Control
PrimaLuna & Lumin iApp
Streaming Equipment
Lumin U1 Mini Streamer/Transport
Streaming Subscriptions
Roon & QoBuz Studio Premier, Amazon Prime & Netflix
Other Equipment
ThrowRug, SaddleBlankets, WideBand & BaseTraps...
24 different theaters in two years does not seem like much... I am sure there are more than one screen in each theater... How many screens/projectors/servers would be a more interesting statistic... And yea, there are many other markets out there for top of the line Barco and Christie's digital projectors...

What will drive folks into traditional commercial cinemas? I think that has gone the way of drive in's... Next gen venues would be more intimate, more immersive and less people in the space... Maybe something like a theme ride movie or a bar, grill & movie... Sorry, @Todd Anderson, no business plans... :meal:
 
Last edited:

Todd Anderson

Editor / Senior Admin
Staff member
Thread Starter
Joined
Jan 20, 2017
Messages
7,152
Location
Balt/Wash Metro
My AV System  
Preamp, Processor or Receiver
StormAudio ISP.24 MK2
Main Amp
Emotiva XPA-5
Additional Amp
Emotiva XPA Gen3 2.8 multichannel amp
Other Amp
Denon X8500H
Computer Audio
AudioEngine A2+
DAC
THX ONYX
Universal / Blu-ray / CD Player
Kaleidescape TERRA, OPPO UDP-203, Panasonic UB9000
Front Speakers
GoldenEar Technology Triton One.R
Center Channel Speaker
GoldenEar Technology SuperCenter Reference
Surround Speakers
SVS Ultra Surround
Surround Back Speakers
SVS Ultra Bookshelf
Front Height Speakers
SVS Prime Elevation x4 (Top Front, Top Mid-Front)
Rear Height Speakers
SVS Prime Elevation x4 (Top Middle, Top Rear)
Subwoofers
dual SVS SB16s + dual PSA XS30s
Other Speakers or Equipment
Behringer 1124p; Aura Bass Shaker Pros; SuperSub X
Video Display Device
JVC NX7
Screen
Carada Cine-White 0 gain
Streaming Equipment
iFi Audio Zen Blue
Streaming Subscriptions
Qobuz, TIDAL, Spotify, ROON
Other Equipment
LG Electronics 65-inch B6 OLED, Sony 65-inch X900F, ZeroSurge 8R15W x 2, ZeroSurge 2R15W x 2
I believe they hit pause during the pandemic. And yes, all screens in 24 different theaters, which are Multiplexes.
 
Top Bottom