Sound United Gets... Acquired? Yup, Industry Giant Enters Agreement with Masimo Corp

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(February 16, 2022) And the teacher becomes the student. We've become so accustomed to Sound United's acquisition announcements, it's hard to believe this week's massive PR drop finds the AV giant on the other side of the table. Assuming the billion dollar deal closes sometime this summer, Sound United will be owned by Masimo Corporation, a medical technology company. The deal will find Kevin Duffy, current Sound United CEO, continuing to lead Sound United, reporting directly to Masimo Chairman and Chief Executive Officer, Joe Kiani. According to Sound United's PR agency, Max Borges Agency, Sound United will benefit from Masimo's expanded organizational resources, driving long-term innovation and development. Masimo will benefit from access to Sound United’s consumer-centric brands, global omnichannel go-to-market expertise, a connected cloud-based ecosystem, and an ever-present relationship with millions of consumers.

For more details, read the full press release (below)



Sound United, LLC ("Sound United"), a leading innovator of premium, high-performance audio products for consumers around the world, today announced that it has entered into a definitive agreement to be acquired by Masimo Corporation (Nasdaq: MASI) ("Masimo"). Masimo is a leading global medical technology company that develops, manufactures, and markets a variety of noninvasive monitoring technologies for hospital and home settings.

Sound United operates iconic consumer brands: Bowers & Wilkins, Denon, Polk Audio, Marantz, Definitive Technology, Classé, and Boston Acoustics. The brands are linked by a commitment to the highest production standards and a focus on unparalleled audio quality and performance. Sound United delivers significant competitive benefits through its platform advantages including global distribution across online, retail and custom installation channels; a cloud-connected home ecosystem; and state-of-the-art R&D function focused on creating the highest-quality consumer products with world-class industrial design.

"I have long been a fan (and proud owner) of Sound United’s iconic brands and am honored to steward them through the next generation of technological evolution," Masimo Founder, Chair & CEO Joe Kiani commented. "Masimo shares Sound United’s commitment to providing innovative, best-in-class products and experiences, with a relentless focus on improving the consumer experience."

A combined Masimo and Sound United will create stronger relationships with consumers and seamlessly deliver high-quality consumer products. The company will leverage Sound United’s expertise across consumer channels to accelerate distribution of Masimo’s expanding portfolio of consumer products. The resulting company will benefit from a world-class professional and consumer engineering function focused on products that make an impact on the lives of our consumers.

"We’re excited about this transaction and see significant potential in combining our expertise in consumer electronics and audio engineering with Masimo’s strengths in healthcare and monitoring," said Kevin Duffy, CEO of Sound United. "With our track record of industry-first innovation, best-in-class products, and a global distribution network, we are the ideal partner for Masimo to transform the consumer healthcare experience. I look forward to working with the Masimo team to enrich the lives of consumers."

Transaction Details
The transaction is expected to close near the middle of 2022, subject to the receipt of regulatory approvals and other customary closing conditions.

Post-closing, Kevin Duffy will continue to lead Sound United, reporting directly to Masimo Chairman and Chief Executive Officer, Joe Kiani.

Sound United is a portfolio company of Boston-based private equity firm Charlesbank Capital Partners, LLC. Citigroup acted as financial advisor to Masimo and Paul Hastings LLP served as legal counsel. Evercore served as lead financial advisor to Sound United. Stifel and Solomon Partners also provided financial advice to Sound United, and Goodwin Procter LLP served as legal counsel.

About Sound United
Sound United was founded in 2012 with a simple mission – to bring joy to the world through sound. Today, we are one of the world’s largest portfolio audio companies and home to several legendary audio brands—Denon®, Marantz®, Bowers and Wilkins, Polk Audio, Classé, Definitive Technology, HEOS, and Boston Acoustics®. Each brand boasts its own philosophy and unique approach to bringing home entertainment to life.


With centuries of collective experience, Sound United oversees the design and manufacture of a diverse array of premium audio products, including loudspeakers, sound bars, AV receivers, wireless speakers, amplifiers, turntables, and headphones. We create distinct and memorable listening experiences for a wide range of consumers in more than 130 countries. For more information on Sound United and our mission, please visit www.soundunited.com.


 
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Todd Anderson

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Stock took a dive. This deal has more to do with leveraging distribution channels and market access than anything. The fact that SU was owned by a private equity group lends to the deal making sense for SU - I’d be curious to know how much they’re making!
 

phillihp23

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Not sure how I feel about this….AVR’s start lacking development and quality control….the home audio and video hobby will be killed off.
 

mk1981

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Well, I'm not a fan of any of the brands of Sound United, but there are three possible scenarios:
1. The new ownership will take advantage of the logistics and distribution channels, but will leave Sound United brands alone. This is probably the most likely deal, at least at first, but it will eventually lead to:
2. The new ownership will seek to cut costs of the core Sound United brands to prove that the deal was beneficial. This won't have immediate impact, but will eventually reduce competitiveness of Denon. Massimo will use the Sound United brands for their own products when it makes sense. It will eventually cause a huge loss of value for the brands. Denon thermometer or Bowers+Wilkins blood pressure monitor? You bet.
3. The worst case scenario is that the new ownership is only interested in the distribution channels and will immediately cease all investment in all current Sound United brands and will offer them for licensing to other consumer electronics giants.
4. There's some possibility that the new owners have money to burn, are audio enthusiasts and found a way to push the deal because they want to invest a lot of money in Sound United.
 
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