Regal to try out demand-based pricing model

[tripplej]

from ew,

"Regal Entertainment Group is currently floating an idea to institute demand-based pricing at their multiplexes, according to a report from Bloomberg.

Though movie tickets are generally one price across the board (excepting higher prices for 3D, IMAX, etc.), this model would have audiences paying higher prices for big-ticket, hit movies and lower prices for flops/smaller films. The pricing is designed to encourage increased audience size at lower selling films by offering cheaper rates."

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Any thoughts?

 

[leecreek]

Kinda funny in a way. I still figure afternoon screenings should be lowest price.

 

[tripplej]

I don't have to see movies opening night so I can wait for the ticket prices to come down.