Premium Audio Company and ProSource Expand Partnership, ProSource Members Now Have Access to Onkyo Electronics

Todd Anderson

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Not exactly frontpage news for our site, but for those of you keeping track of the re-birth of Onkyo, Pioneer, Elite, and Integra in the US, a buying group consisting of 550 retailers and specialty installers (ProSource) will have access to all four brands. If you'd like to read the nitty-gritty details (and there aren't many to share), see below:



Premium Audio Company and ProSource Expand Partnership, ProSource Members Now Have Access to Onkyo Electronics
Indianapolis, Ind. (April 15, 2021) — Premium Audio Company, a complete audio solutions provider, is pleased to announce that it will expand its partnership with the ProSource buying group to include Onkyo Electronics, effective immediately. The move allows ProSource members to have access to Onkyo, Pioneer, Pioneer Elite, and Integra electronics.

ProSource and Klipsch have a long-standing 30-year relationship and are dedicated to strengthening and expanding their assortment of leading audio and electronic solutions. “We are excited to bring the Onkyo family of brands to our membership with their newly formed alignment with Klipsch and the Premium Audio Company. Prosource members continue to grow share in premium audio products and this new relationship will only further our success in this area of the business,” said Dave Workman, President & CEO of ProSource.

In August 2020, Premium Audio Company (PAC), an umbrella corporation to the Klipsch and Jamo speaker brands, started a distribution arm in the Americas named 11 Trading Company (11 TC). The move allows PAC to offer a vast, complete audio and electronic assortment while continuing to deliver world-class service to its channel partners and consumers alike. Onkyo, Pioneer, Pioneer Elite and Integra products include AV receivers, HiFi equipment, mini systems, smart speakers, turntables, sound bars, home theater systems, and optical disc players.

“We’re excited about what the future holds for these iconic electronics brands, especially as we introduce some of the most innovative and state-of-the-art AVR solutions for retailers and integrators later this year. We look forward to significant growth and building our business through innovation,” noted Tommy Jacobs, SVP of Sales and Marketing for Premium Audio Company.
 

LeKnobber

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That seems like continued good news for the success of the brands going forward. I really hope they are able to support and deliver high quality AVRs given the financial difficulty of the parent company. I will be one of the first to buy if they can deliver a high quality Pioneer Elite product worthy of the brand.
 

Todd Anderson

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Emotiva XPA Gen3 2.8 multichannel amp
Other Amp
Denon X8500H
DAC
THX ONYX
Computer Audio
AudioEngine A2+
Universal / Blu-ray / CD Player
Kaleidescape TERRA, OPPO UDP-203, Panasonic UB9000
Streaming Equipment
iFi Audio Zen Blue
Streaming Subscriptions
Spotify
Front Speakers
GoldenEar Technology Triton One.R
Center Channel Speaker
GoldenEar Technology SuperCenter Reference
Surround Speakers
GoldenEar Invisa MPX
Surround Back Speakers
GoldenEar Invisa MPX
Front Height Speakers
SVS Prime Elevation x4 (Top Front, Top Mid-Front)
Rear Height Speakers
SVS Prime Elevation x4 (Top Middle, Top Rear)
Subwoofers
Quad Array SVS SB16s
Other Speakers
Behringer 1124p; Aura Bass Shaker Pros; SuperSub X
Screen
Seymour Screen Excellence, Enlightor NEO AT Screen
Video Display Device
JVC NZ8
Other Equipment
Sony 65-inch A95L OLED, Sony 65-inch X900F, ZeroSurge 8R15W x 2, ZeroSurge 2R15W x 2
I agree. All positive news.
 
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