(May 20, 2025) Premium Audio Company (PAC)—parent to brands like Klipsch, Onkyo, Integra, Magnat, and Heco—is stepping into the cinematic spotlight once again, announcing an exclusive promotional partnership with Jurassic World Rebirth, the upcoming blockbuster from Universal Pictures and Amblin Entertainment. As part of the collaboration, Klipsch and Onkyo will serve as the official audio partners for the new film, which is slated for theatrical release on July 2, 2025.
Unlike many brand tie-ins, this collaboration is designed to bring cinematic sound experiences directly into consumer homes and retail showrooms. PAC says its network of authorized dealers will receive co-branded content and point-of-sale materials designed to demonstrate the intensity and clarity of Klipsch speakers and Onkyo components using immersive content from the film. In-store demos and online promotions will feature roaring dinosaurs, earth-shaking stomps, and the dense soundscapes that define the Jurassic franchise.
“We’re incredibly excited to debut our biggest global collaboration with Universal Pictures and Amblin Entertainment around this thrilling new era in this iconic film franchise,” said Dave Gans, Global Vice President of Marketing at PAC. “Both Klipsch and Onkyo have spent nearly 80 years perfecting the art of immersive sound—engineered to put fans right in the heart of the action.”
This latest announcement marks the first time PAC has directly partnered with a major theatrical release, but it follows a series of themed partnerships that continue to expand the company's cultural footprint. In recent months, Klipsch and Onkyo were named official audio brands for Marvel Television’s Agatha All Along, supported Marvel Animation’s X-Men ’97, and joined forces with Daredevil: Born Again, which recently premiered on Disney+.
We’ll continue monitoring these collaborations as they evolve throughout 2025. For more, visit klipsch.com and onkyo.com.
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