HDR10+ ADVANCED Has Officially Arrived, Here's What You Need to Know

Todd Anderson · 2025-12-10T13:08:09-0600

(December 10, 2025) High dynamic range continues to evolve, and developments in this space tend to land with impact, especially when they promise stronger consistency across devices and content. Today is one of those moments. HDR10+ Technologies has officially unveiled HDR10+ ADVANCED, a newly developed dynamic metadata system designed to push HDR10+ into richer and more flexible territory.

The announcement is backed by a wide field of industry support. HDR10+ already spans more than 170 adopters across nearly 20,000 certified devices, and HDR10+ ADVANCED is positioned as the next step for content creators and display makers looking to extract more performance from the format. According to HDR10+ Technologies, the organization will soon begin licensing and certification for devices, content, and services that implement the new approach to metadata, setting the stage for broader adoption within both consumer electronics and creative pipelines.

So, what does this mean for you? Let's break down what HDR10+ ADVANCED brings to the table.

HDR10+ already operates across a wide brightness range and supports implementations from 10-bit through 16-bit, giving it plenty of headroom for future hardware. This new "advanced" version pushes deeper into that envelope. Extended statistical metadata is part of the package, giving creators more control over overall brightness. Local tone mapping tools offer finer precision across specific areas of the image, adding depth and improving the sense of dimensionality. And advanced color controls supply more accurate color reproduction. When taken together, the format expands the creative toolkit in meaningful ways, allowing artists and engineers to tune a scene with greater intent while giving displays better information to work with at playback time.

Motion handling also gets attention. A new motion smoothing control lets compatible displays adjust smoothing on a per scene basis, addressing visible judder without forcing a one-size-fits-all setting. That level of adaptability should appeal to viewers who enjoy high-quality motion treatment but do not want aggressive processing applied across all content. In addition, HDR10+ ADVANCED introduces genre based optimization, enabling content providers to embed genre cues so that displays can tailor processing around the type of material being shown. It's another layer of intelligence that encourages displays to behave more like interpretive tools and less like blunt instruments.

Support for gaming also receives a modern update. Beyond compatibility with HDR10+ Gaming picture modes, HDR10+ ADVANCED incorporates cloud gaming features designed to adapt to real-time ambient light conditions. The intent is to keep contrast and detail visible even as room lighting changes, something that should matter to anyone who streams games rather than relying on local hardware. It's a reminder that HDR formats are no longer tied only to movies and television, but increasingly to interactive media and streaming pipelines, where conditions can shift quickly.

Early support from the content world appears strong. Prime Video has confirmed plans to offer HDR10+ ADVANCED on select titles from its catalog, with intentions to expand access as the format rolls out more widely. That alone is a meaningful endorsement and signals confidence from a major streaming platform that thrives on visual quality and global reach. Other companies, including Samsung, Panasonic, MediaTek, Roku, and TP Vision, are also noted as anticipating the arrival of the new system.

All of this continues to reinforce why HDR10+ remains such a compelling option for companies across the video landscape. The entire platform is offered on a royalty free basis, which means source makers, display manufacturers, chip vendors, game developers, and tool creators can adopt the technology without additional financial hurdles. That kind of openness has helped HDR10+ build a wide foundation, and HDR10+ ADVANCED seems poised to carry that momentum into its next chapter.

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HDR10+ ADVANCED Has Officially Arrived, Here's What You Need to Know

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