More
- Preamp, Processor or Receiver
- StormAudio ISP.24 MK2
- Main Amp
- Emotiva XPA-5
- Additional Amp
- Emotiva XPA Gen3 2.8 multichannel amp
- Other Amp
- Denon X8500H
- Computer Audio
- AudioEngine A2+
- DAC
- THX ONYX
- Universal / Blu-ray / CD Player
- Kaleidescape TERRA, OPPO UDP-203, Panasonic UB9000
- Front Speakers
- GoldenEar Technology Triton One.R
- Center Channel Speaker
- GoldenEar Technology SuperCenter Reference
- Surround Speakers
- SVS Ultra Surround
- Surround Back Speakers
- SVS Ultra Bookshelf
- Front Height Speakers
- SVS Prime Elevation x4 (Top Front, Top Mid-Front)
- Rear Height Speakers
- SVS Prime Elevation x4 (Top Middle, Top Rear)
- Subwoofers
- dual SVS SB16s + dual PSA XS30s
- Other Speakers or Equipment
- Behringer 1124p; Aura Bass Shaker Pros; SuperSub X
- Video Display Device
- JVC NX7
- Screen
- Seymour Screen Excellence, Enlightor NEO AT Screen
- Streaming Equipment
- iFi Audio Zen Blue
- Streaming Subscriptions
- Qobuz, TIDAL, Spotify, ROON
- Other Equipment
- LG Electronics 65-inch B6 OLED, Sony 65-inch X900F, ZeroSurge 8R15W x 2, ZeroSurge 2R15W x 2
UPPSALA, Sweden, January 28, 2021 — Swedish sound pioneer Dirac today announced the appointment of Wade Giles as Vice President, Americas, overseeing all sales and business development efforts in North America. The announcement follows an executive team realignment that appointed a new CEO and Chief Product Officer, and comes on the heels of a successful 2020 that realized significant sales growth through a range of new partnerships and customer acquisitions.
Giles brings more than 25 years of semiconductor industry experience to his new role, which includes the further expansion of Dirac software into chipsets and consumer devices. His extensive track record and sterling reputation among semiconductor companies position Giles perfectly to drive sales in the United States and neighboring countries. Giles will report directly to Dirac Chief Sales Officer Mats Oberg.
“We’ve recently had significant success working with semiconductor companies to incorporate Dirac software directly onto their chipsets, providing us with a new sales channel that enables manufacturers to more efficiently integrate Dirac in their consumer products,” stated Oberg. “Wade’s deep experience in this industry will accelerate our market growth, while simultaneously enabling us to develop relationships with product designers and manufacturers that are increasingly prioritizing audio quality as a core differentiator. We look forward to Wade joining our team and spearheading our business growth in the Americas.”
Prior to joining Dirac, Giles was Senior Director of Business Development for audio platform developer DSP Concepts, where he was responsible for building commercial and partner relationships with semiconductor manufacturers. Before that he was Head of Sales, North America at Knowles Intelligent Audio, a provider of audio solutions to the mobile, hearing health and IoT markets. From 2011 to 2017, Giles was VP of Business Operations & Development at the Global Semiconductor Alliance, an international trade organization representing more than 400 member companies.
“This is an incredibly exciting time for Dirac and the audio industry in general, as customers increasingly demand high-quality sound experiences across all of their devices—smartphones, automobiles, headphones, home audio, gaming systems and more,” stated Giles. “Dirac’s deep portfolio of market-best solutions and IP, combined with my industry knowledge and business connections, ensures that the company will capitalize on this market momentum and bolster its audio industry leadership position in the Americas and beyond.”
Dirac recently teamed up with NXP Semiconductors to equip select chipsets with Dirac software, enabling OEMs to bring products to market with premium-quality sound faster than ever before. Dirac solutions are also currently used by leading blue-chip technology companies such as Rolls-Royce, Bentley, Volvo, RHA, Klipsch, Harman, NAD Electronics, StormAudio, Datasat, Pioneer and many more.
Earlier this month, Dirac announced an executive team realignment that appointed Peter Friedrichsen as Chief Executive Officer, following the decision by long-time CEO and co-founder Dr. Mathias Johansson to focus exclusively on new technologies and product development as Chief Product Officer.
For more information on the company, visit www.dirac.com.
For hi-res photography, click here.
About Dirac:
Dirac was founded to revolutionize the way the world hears. We are inventing the future of sound with superior experiences, for any content, device and space. For the many, not the few. Based in Sweden, Dirac optimizes digital audio, perfecting sound for better listening in any environment. The patented sound solution technology spans across mobile, gaming, Virtual Reality and Augmented Reality, headphones, streaming, automotive, residential and commercial AV, boosting whatever sound you’re listening to, wherever you’re listening. For professionals, Dirac produces the industry’s most powerful suite of audio tools for signal processing. Some of the world’s most respected brands bring the Dirac sound experience to their customers, including Rolls Royce, Volvo, Polestar, BMW, BYD, Harman, Datasat, NAD, ASUS and OPPO.
As well as headquarters in Uppsala, Sweden, Dirac has offices in Shenzhen, Beijing and Shanghai, China; a Research & Development facility in Copenhagen, Denmark; and representation in Germany, Japan, Korea, Taiwan, and USA.
Giles brings more than 25 years of semiconductor industry experience to his new role, which includes the further expansion of Dirac software into chipsets and consumer devices. His extensive track record and sterling reputation among semiconductor companies position Giles perfectly to drive sales in the United States and neighboring countries. Giles will report directly to Dirac Chief Sales Officer Mats Oberg.
“We’ve recently had significant success working with semiconductor companies to incorporate Dirac software directly onto their chipsets, providing us with a new sales channel that enables manufacturers to more efficiently integrate Dirac in their consumer products,” stated Oberg. “Wade’s deep experience in this industry will accelerate our market growth, while simultaneously enabling us to develop relationships with product designers and manufacturers that are increasingly prioritizing audio quality as a core differentiator. We look forward to Wade joining our team and spearheading our business growth in the Americas.”
Prior to joining Dirac, Giles was Senior Director of Business Development for audio platform developer DSP Concepts, where he was responsible for building commercial and partner relationships with semiconductor manufacturers. Before that he was Head of Sales, North America at Knowles Intelligent Audio, a provider of audio solutions to the mobile, hearing health and IoT markets. From 2011 to 2017, Giles was VP of Business Operations & Development at the Global Semiconductor Alliance, an international trade organization representing more than 400 member companies.
“This is an incredibly exciting time for Dirac and the audio industry in general, as customers increasingly demand high-quality sound experiences across all of their devices—smartphones, automobiles, headphones, home audio, gaming systems and more,” stated Giles. “Dirac’s deep portfolio of market-best solutions and IP, combined with my industry knowledge and business connections, ensures that the company will capitalize on this market momentum and bolster its audio industry leadership position in the Americas and beyond.”
Dirac recently teamed up with NXP Semiconductors to equip select chipsets with Dirac software, enabling OEMs to bring products to market with premium-quality sound faster than ever before. Dirac solutions are also currently used by leading blue-chip technology companies such as Rolls-Royce, Bentley, Volvo, RHA, Klipsch, Harman, NAD Electronics, StormAudio, Datasat, Pioneer and many more.
Earlier this month, Dirac announced an executive team realignment that appointed Peter Friedrichsen as Chief Executive Officer, following the decision by long-time CEO and co-founder Dr. Mathias Johansson to focus exclusively on new technologies and product development as Chief Product Officer.
For more information on the company, visit www.dirac.com.
For hi-res photography, click here.
About Dirac:
Dirac was founded to revolutionize the way the world hears. We are inventing the future of sound with superior experiences, for any content, device and space. For the many, not the few. Based in Sweden, Dirac optimizes digital audio, perfecting sound for better listening in any environment. The patented sound solution technology spans across mobile, gaming, Virtual Reality and Augmented Reality, headphones, streaming, automotive, residential and commercial AV, boosting whatever sound you’re listening to, wherever you’re listening. For professionals, Dirac produces the industry’s most powerful suite of audio tools for signal processing. Some of the world’s most respected brands bring the Dirac sound experience to their customers, including Rolls Royce, Volvo, Polestar, BMW, BYD, Harman, Datasat, NAD, ASUS and OPPO.
As well as headquarters in Uppsala, Sweden, Dirac has offices in Shenzhen, Beijing and Shanghai, China; a Research & Development facility in Copenhagen, Denmark; and representation in Germany, Japan, Korea, Taiwan, and USA.
