(January 15, 2021) While withholding a few surprises for this coming summer, TCL kickstarted its CES presence with several exciting product announcements. Headlining its 2021 class is an all-new collection of 85" TVs that includes one model priced under $1,600, along with a complete refresh of its innovative mini-LED backlighting technology.
TCL first introduced mini-LED backlighting in 2019, integrating it in its then-new 8-Series of Roku capable televisions. The following year, it endowed its 6-Series lineup with a second-generation mini-LED design. Now, in 2021, the company has made more improvements and rebranded the technology as "OD Zero."
According to the company, "OD Zero combines TCL's latest mini-LED backlight technology, driven by its skilled in-house development and vast expertise in display engineering, to deliver an ultra-slim display with tens of thousands of mini-LEDs and thousands of Contrast Control Zones for striking brightness, precision contrast, and smooth uniformity. The zero represents the measurement of the distance between TCL's mini-LED backlight layer and the LCD display layer, which has now been reduced to a remarkable 0 mm to create an ultra-thin high-performance panel."
In addition to OD Zero backlighting, Roku says its 2021 6-Series of TVs will feature true 8K panels, a major step-up from last year's 4K models, with upscaling performed by the company's AiPQ Engine.
TCL is also releasing a new XL Collection featuring three different 85" displays. The 4-Series 85R435 ($1,599) ships with Roku built-in and delivers 4K HDR performance. The step-up 4K QLED Roku TV 85R745 features Quantum Dot technology, Dolby Vision compatibility, Contrast Control Zone technology, and both a Variable Refresh Rate and 120Hz performance for gaming. The top-tier model is an 8K mini-LED design that's expected to begin shipping sometime during the middle of the year.
Google TV is making an appearance on TCL televisions during 2021. This Smart TV technology offers voice control, helps users find personalized content across multiple apps and sources, controls smart home appliances, and more.
Lastly, TCL's new Alto soundbar can wirelessly link with TCL Roku TVs using WiFi AUDIO streaming technology. That means no cables are necessary to experience soundbar performance. Once the soundbar is plugged in, it automatically synchronizes with a TCL Roku TV and displays an on-screen guide for set-up.
TCL says it plans to introduce more soundbar models later this year.