(September 18, 2025) It is always more fun when an interview feels like a debrief from the front lines. In this CEDIA 2025 sit-down, Gary Blouse, VP of Sales at StormAudio, walks through what it really takes to build a show-stopping demo room and why the results left people speechless. We talk about the crew hanging and wiring roughly ninety speakers across two rooms in three days, the teamwork with Ascendo, madVR, Panamorph, Simplified Acoustics, Moovia, Seymour Screen Excellence, and Christie, and the way thoughtful calibration turns a temporary hotel space into something that feels like a real theater.
Highlights include a few jaw-drop moments, from an Interstellar wormhole scene that gave full-body goosebumps to the sheer force of two 64" infrasonic subs working alongside a 16 (yes, SIXTEEN) 18" subs. We touch on the Halo speaker debut, and yes, the projector that delivered a truly blacked-out frame that had everyone checking for their hands in front of their faces.
Gary also shares why Storm’s ISP platform has just earned a CEDIA Product Hall of Fame honor, how in-house engineering and DSP horsepower enable features like ART and nimble codec support, and why a strong rival only raises the bar for everyone. There's a quick look ahead at the Impulsion 8 amplifier, which replaces the PA8 Ultra, offering more power in a smaller chassis, audio over IP alongside analog inputs, and onboard DSP tools that make system building more flexible.
If you want a candid, behind-the-scenes snapshot of what it takes to create a top-tier demo and where Storm is heading next, cue up the interview below.
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