(October 1, 2025) Goer Dynamics has announced the debut of AuroMasters, a new global music streaming service dedicated entirely to immersive audio. At its core is AURO-CX, the company’s next-generation adaptive streaming codec, designed to deliver high-resolution three-dimensional sound across a range of devices and network conditions. The result is a platform positioned as the world’s first true immersive music jukebox, with a catalog created or remastered in AURO-3D by Grammy-winning engineers and artists.
Unlike traditional streaming, where weaker connections often force playback at a lower resolution, AuroMasters employs AURO-CX with Adaptive Bitrate (ABR) mode. This system preserves the original high-resolution master recordings while dynamically adjusting delivery, ensuring that immersive details are maintained whether the listener is on high-speed broadband at home or streaming over spotty cellular service on the go. According to Auro’s team, the technology brings for the first time into music what has previously only been used in video streaming.
Wilfried Van Baelen, CEO and Founder of AuroMasters, describes the service as the realization of a long-standing vision: “With AuroMasters, we are bringing Immersive Music in studio-quality directly to listeners everywhere. By combining AURO-3D with its next-generation streaming, we can finally deliver Immersive Music as artists intended to everyone while introducing a business model that brings fans and creators closer together.”
The system does not require specialized playback gear. Listeners can enjoy AURO-3D content through standard headphones paired with a phone or tablet, or through compatible set-top boxes and immersive speaker systems capable of decoding AURO-3D or Dolby Atmos. AuroMasters also introduces a credit-based model that allows users to preview its catalog for free and then unlock full albums for roughly €1.50 to €2.00 each (roughly $1.76 to $2.35). This approach aims to deliver value to listeners while creating a more equitable distribution of revenue for artists.
Rudy Van Duppen, CEO of Goer Dynamics, emphasized the broader mission: “Our new adaptive bit-rate technology AURO-CX—built on the 20-year legacy of AURO-3D—ensures that listeners can enjoy immersive music streamed in the highest possible quality, delivered seamlessly across devices and networks. This marks an important step in AURO’s mission to make studio-grade 3D audio accessible worldwide.”
AuroMasters is available now in Europe, the UK, the USA, and Japan via the App Store, Google Play, and Android TV, with additional regions expected to follow soon.
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