Atlona Adds High-Tech Network as Residential AV Manufacturer’s Representative for Southeast U.S.

[Todd Anderson]

From Atlona

SAN JOSE, Calif., September 30, 2019 – Atlona is continuing to deepen its strong roster of residential AV channel partners, appointing High-Tech Network as its manufacturer’s representative for the Southeast United States. Effective immediately, High-Tech Network will work closely with resellers and systems integrators to bring the benefits of Atlona’s market-leading solutions to residential and light commercial AV projects in Alabama, Georgia, Mississippi, North Carolina, South Carolina, and Tennessee.

Headquartered in both Atlanta, Georgia and Knoxville, Tennessee, High-Tech Network has been representing consumer electronics and AV manufacturers for over 40 years. The company has dedicated sales and support staff spread across its six-state territory, including satellite offices in Alabama and North Carolina.

High-Tech Network CEO Jeff Caton notes that his company does not take the addition of a new product line lightly. “If you look at our line card, we represent the ‘best of the best’ in almost every category,” he said. “We have represented some of our manufacturers for our whole 40-year history, and we rarely make changes in our lineup. That tells you a lot about usadding Atlona.”

High-Tech Network was drawn to Atlona by the comprehensiveness of its product line for addressing the increasing complexity of today’s AV projects, and by its forward-looking vision. “On the residential side, installations are becoming more sophisticated, with bigger systems,” Caton explained. “Meanwhile, more and more residential integrators are doing light commercial jobs such as small boardrooms. With the addition of Atlona, we can offer complete solutions for everything our dealers are doing. And what really impressed me about Atlona is that they think ahead of everybody else; they have solutions that other vendors haven’t even thought of yet.”

Caton and High-Tech Network sales representative Chris Cowdrey highlighted Atlona’s OmniStream™ R-Type AV-over-IP platform as particularly compelling for residential video distribution, praising its market-leading ability to deliver 4K Dolby® Vision™ High Dynamic Range (HDR) enhanced content at 60 Hz over standard Gigabit Ethernet networks. “We also represent Sony, and when a customer is pairing a high-end OLED display with an advanced media player, other video distribution systems can be a bottleneck to getting the best picture quality to the screen,” said Cowdrey. “OmniStream’ssupport for 4K at 60 frames per second with Dolby Vision or HDR is going to be a big problem solver for our resellers.”

Cowdrey also lauds Atlona’s AT-SW-510W switcher for its ability to wirelessly cast AV content from portable devices onto displays without installing an app – ideal for today’s BYOD trend in conference rooms and huddle spaces – while Catonpoints to Atlona’s 10-year limited warranty as a huge benefit for customers and resellers. “Clearly, Atlona’s products are reliable if they’re willing to stand behind them with a 10-year warranty and advance exchange in the first year,” he said. “That will give our dealers a lot of confidence.”

“High-Tech Networks has established a strong reputation over its four decades in business for providing its resellers with the solutions, education and support they need to be successful in a rapidly-evolving market,” said Kert McCandless, Regional Sales Manager – Central US and Buying Groups, Atlona. “Their ongoing training initiatives will be very valuable to their dealers as technologies such as AV over IP, 4K and HDR continue to proliferate, and we look forward to working closely with them.”