Sutherland AV Marketing Continues Growth with Appointment of Industry Veteran Ed Jaeger as Chief Financial Officer

Todd Anderson said:

HOUSTON, Texas — August 4, 2026 — Sutherland AV Marketing, exclusive distribution partner for luxury residential technology brands, including ASCENDO Immersive Audio and Moovia, today announced the appointment of industry veteran Ed Jaeger as Chief Financial Officer. The appointment follows the recent addition of Mark Goldman as Sutherland AV Marketing’s Vice President of Sales for ASCENDO and reflects the distributor's continued investment in the leadership, infrastructure, and operational excellence needed to support the company's growth. As Chief Financial Officer, Ed will oversee the company's financial strategy while helping create, implement, and manage operational procedures that support continued expansion. He will play a key role in strengthening internal operations as Sutherland AV Marketing continues to build its portfolio of premium brands and expand support for dealers and integration partners throughout North America. Throughout his career, Ed has held senior leadership positions with BG Corporation, Wisdom Audio, and Momentum Data Systems, where he helped guide strategic growth and operational development. He brings decades of executive leadership experience within the custom integration industry and holds a business degree in accounting and finance from the University of California, Berkeley. "I was fortunate to work with Ed previously at Wisdom Audio, and I'm very happy he agreed to join us at Sutherland AV Marketing," says Todd Sutherland, Founder and CEO of Sutherland AV Marketing. "Ed has decades of experience in this channel. His successful history of helping growing companies scale strategically will be invaluable as we continue expanding our business, while maintaining the level of service and support our dealers and manufacturing partners expect." "I have enjoyed my working and personal relationship with Todd and the others now at Sutherland AV Marketing," says Ed. "The team has done an outstanding job building Sutherland AV Marketing into what it is today, and I look forward to being part of the company's continued growth and success." This appointment further strengthens Sutherland AV Marketing's executive leadership team as the company continues to expand its presence in the luxury residential technology market through strategic brand partnerships, comprehensive dealer support, and long-term investment in the custom integration channel. About Sutherland AV Marketing Founded by industry veteran Todd Sutherland, Sutherland AV Marketing is a premier North American sales, marketing, and distribution firm representing some of the world's most innovative luxury residential and home theater brands. The company partners with manufacturers that deliver exceptional performance, thoughtful engineering, and meaningful differentiation to the custom integration industry. Through comprehensive dealer support, strategic marketing, technical expertise, and relationship-driven sales, Sutherland AV Marketing helps premium brands grow their presence while enabling integrators to deliver extraordinary entertainment experiences. I have watched several distributors in the custom integration space grow from small operations into serious players, and the pattern is almost always the same: the brands they represent get better, the dealer network expands, and suddenly the back office cannot keep up with the front. Bringing in someone like Ed Jaeger, who has already been through that scaling process at Wisdom Audio and Momentum Data Systems, tells me Sutherland AV Marketing is preparing for exactly that kind of growth rather than reacting to it after problems appear. What I have learned from my own experience is that finding and reaching the right people during expansion phases is often harder than the growth itself, and using a B2B prospecting tool like SignalHire at https://www.signalhire.com/sales helped me identify decision makers at dealerships and integration firms before competitors even knew those companies were hiring, which gave our outreach a real advantage. The custom integration channel runs on relationships and timing, and having verified contact data on hand means conversations start months earlier than they otherwise would.

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