(August 18, 2025) The premium television market is no stranger to buzzwords and incremental upgrades, but every once in a while, a new technology arrives that shifts expectations. Samsung’s introduction of Micro RGB feels like one of those moments. By rethinking how backlighting is built and controlled, the company is aiming to redefine what accuracy, brightness, and realism mean in a very large screen format.
Samsung’s new Micro RGB TV is built around arrays of microscopic red, green, and blue LEDs, each measuring less than 100 micrometers, positioned in a precision pattern behind – at launch – a 115" screen. This design allows for individual control over every LED, creating a level of color and contrast performance that far exceeds traditional systems.
Mini LED televisions advanced LCD technology by using hundreds to thousands of smaller LEDs for improved local dimming, but they still rely on white light filtered into color. OLED, on the other hand, remains a benchmark because each pixel can be turned off completely, creating perfect black levels, although brightness limitations and burn in concerns are part of the tradeoff. Micro RGB takes a different path. It achieves the high brightness that LED-based displays are known for, while also delivering color performance and accuracy that surpass OLED, reaching full coverage of the demanding BT.2020 color space as certified by Germany’s VDE institute.
Samsung’s Micro RGB AI engine sits at the core of the presentation. By analyzing every frame in real time, it adjusts picture and sound to extract more life and depth from the source. Color Booster Pro identifies scenes that lack vibrancy and restores them with subtle but effective enhancements. On top of this, the Vision AI platform brings modern conveniences, combining picture and sound optimization with a new Bixby assistant powered by generative AI. That assistant offers conversational, personalized interactions that keep viewers immersed in what they are watching without the need to reach for a menu or remote.
The set itself is designed with attention to both function and form. Samsung’s glare-free finish is meant to significantly reduce reflections, making it easier to watch in bright rooms, and the slim metal chassis gives the display a minimalist look despite its massive size. Longevity is addressed through Samsung’s seven-year Tizen OS upgrade program, ensuring continuous improvements, while Samsung Knox provides hardware-level security to protect personal data.
Taken as a whole, Micro RGB is positioned as more than just another flagship display. It demonstrates a new way forward, bringing together the advantages of LCD’s brightness with the precision of micro-scale LED control and the accuracy of reference-grade color reproduction. The launch begins in Korea, followed by a U.S. release and additional sizes tailored to different environments. For Samsung, Micro RGB may represent the clearest signal yet of how it plans to lead the next generation of ultra-premium televisions. Look for other brands, like Sony, to launch their takes on Micro RGB soon.
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