LG and Sony lowered the prices on many of their 2017 UHD OLED TV SRPs.
Sony's 65" A1E drops another $500 to now list for $4499 and the 55" A1E drops $300 to $3299 SRP.
LG's 77" G7 goes down to $12,999 from yesterday's $15k list and the 65" W7 went down $1k so it now lists for $6999 and the 77"...