Yamaha Poised to Launch First DTS Virtual:X Product (YAS-207)
(June 11, 2017) Immersive sound is easily one of the most impactful audio technologies of the last decade, and both Dolby and DTS continue to find ways to deliver an immersive experience to a wide range of consumers. Recently, DTS announced that its DTS Virtual:X platform is primed to go public this coming summer. The first product to carry the tech will be a Yamaha soundbar.
"Our mission at DTS is to make the world sound better and deliver premium audio solutions to our partners and consumers," said Joanna Skrdlant, general manager, home audio at Xperi. "With the introduction of DTS Virtual:X technology, listeners can enjoy height and surround sound with simply a sound bar, making it more accessible and affordable than ever to experience the benefits of immersive audio at home."
DTS Virtual:X supports source material ranging from stereo to 7.1.4 encoded audio, and is specifically optimized to operate best with DTS codecs (including the company’s new immersive audio effort, DTS:X). It handles this material by offering manufacturers numerous features, including upmixing of legacy content and a range of simulated sound modes (Virtual Height, Virtual Surround, Bass Enhancement, and Multiband Hard Limiter).
One segment Virtual:X is designed to enhance is the all-in-one world of soundbars. Coming this July, Yamaha will release its new YAS-207 soundbar, which will be eligible for a for a Virtual:X firmware upgrade in August. According to DTS, Yamaha’s soundbar is the first of many products (including AV receivers and televisions) that will be announced in the coming months.
DTS is wise to pursue the virtual market. Sales numbers show that the soundbar segment is the fastest growing home audio category. In addition, DTS says that fewer than 30-percent of consumers that purchase a multi-channel AVR connect height channels for immersive audio. Both of those “facts” point to a consumer landscape that’s ripe for a virtualized experience. The remaining question is: how well can a virtual product relying on a two-dimensional speaker array mimic the capabilities of a true immersive sound system? Perhaps DTS Virtual:X will provide a positive answer to that question during its 2017 rollout.
Yamaha’s YAS-207 soundbar system (soundbar plus subwoofer module) will be available in July for $299. Look for more DTS Virtual:X products later this fall, with compatible televisions hitting the market sometime during 2018.
- Todd Anderson News Editor / Reviewer/ Senior AdminStaff MemberThread Starter
- Jan 20, 2017
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