Philips TV and Bower & Wilkins Join Forces to Make Better Sounding TVs
The two companies are joining forces in a “multi-year exclusive partnership” that will share technologies and engineering resources. This is of particular interest because both companies have long histories of tech development happening in-house and away from other industry entities. That includes such technologies as Philips TV’s award-winning P5 processing chip and Ambilight rear television lighting. Under the agreement, the companies will maintain separate development centers, with Philips TV running its “Innovation Centre” in Belgium and Bowers & Wilkins continuing R&D in newly expanded facilities the U.K.
Commenting on the new partnership Martijn Smelt, Chief Marketing Officer for Philips TV in Europe said: “For far too long, as an industry, we have allowed sound quality to be the poor relation when considering TV performance. A challenge that has been further exaggerated by the outstanding quality of our OLED sets. So, I'm delighted that we have been able to partner with the World's best audio company Bowers & Wilkins to ensure that in future our Philips High End TV sound will offer a uniquely premium experience.”
Richard Campbell, Chief Revenue Officer for Bowers and Wilkins added: “Our new partnership with Philips TV presents a fantastic opportunity to help redefine the parameters of sound quality & performance on a TV. The superb new Philips TVs will introduce our well-known audio performance to a new consumer audience who will be able to enjoy first-hand, the incredible experience only we can provide, 'Sound by Bowers and Wilkins.”
The companies say that consumers will have a “first glimpse” of what’s to come at the IFA Show (Berlin) which happens this coming September. Until then, stay tuned for some (hopefully) great sound!
