Oreo’s New Edible Record Let’s You Eat What You Hear
(September 25, 2017) Record collecting just got a tad more satisfying to the tummy. Over the years, fans of the needle and groove have seen quite a few interesting takes on standard vinyl, with pressing of various shapes, sizes, and colors. But Oreo and a Hong Kong advertising agency (Dimension Plus) are pushing the format to an entirely new dimension with the introduction of Oreo Vinyl.
Oreo and Dimension Plus are ditching the traditional Oreo cookie exterior embossing in favor of a grooved surface that’s actually capable of playing music. The playable cookies are being included as part of a special “Oreo Music Pack,” complete with a miniature Oreo Vinyl Record Player.
“Borrowing the concept and mechanics of a vinyl record, the data on the cookie is embossed with a mod which is made with laser cutting and engraving technique. And we wrote a program to transform the music into a pattern,” explains Dimension Plus. “After that, we make it into a laser-engraving friendly format and produce the mod for the Oreo Vinyl production.”
The Music Pack ships with six cookies, each capable of playing the Oreo anthem in a different musical style. And, of course, you can eat the cookies once you’ve listened to them.
Oreo has yet to release any information concerning pricing and availability.
- Todd Anderson News Editor / Reviewer/ Senior AdminStaff MemberThread Starter
- Jan 20, 2017
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