New "Filmmaker Mode" is Designed to Eliminate Confusion and Improve TV Performance

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(August 28, 2019) As if the obvious wasn’t obvious enough, the UHD Alliance is celebrating the launch of "Filmmaker Mode," a sorely needed universal TV viewing preset. For years, unsuspecting buyers have spent high-level dollars on displays loaded with technologies cloaked by confusing proprietary terms. And the vast majority of new TVs ship with factory settings that are less than optimal, spelling bad news for buyers that simply want to plug-and-play.

The reasons behind the industry’s bullheaded refusal to put the average customer first are lengthy and complicated, but most of it boils down to sales and brand differentiation. Those two factors have made it nearly impossible for buyers to experience quality out-of-box viewing, let alone understand that better viewing is possible. This is the industry’s doing and hardworking paying customers have ignorantly suffered, save for those that obsess over AV tech or have the means to hire outside help.

Years ago, my THX Video Calibrator instructor (Gregg Loewen) explained it best: “Would you spend $4,000 to fly to France, get a hotel room, tour the Louvre, and see the Mona Lisa with red sunglasses on?” Hello, rhetorical question! The answer is a resounding, “No!” Nor should you drop $2,000 on a new TV, only to view your favorite movies differently than content creators intended. That’s precisely why TVs have tweakable settings that allow an image – color and all – to closely resemble a calibrated Hollywood production monitor, giving viewers access to an unfettered transfer of Hollywood’s art.

Motion smoothing or frame interpolation is probably the most infamous of modern TV technologies. It’s marketed as a must have feature and every manufacturer calls it something different. Unfortunately, most TVs ship with it engaged. Some TVs (inexpensive ones) need frame interpolation to mask performance deficiencies, however most moderate to expensive TVs don’t need it and perform significantly worse when it's turned on.

The damaging effects of motion smoothing are so impactful that Hollywood celebrities, such as Tom Cruise, have begged adoring fans to brave their TV settings and turn it off. And eliminating motion smoothing is just the tip of the iceberg when it comes to getting a TV to perform like a Hollywood monitor, but most consumers are none the wiser.

That brings us to yesterday’s big announcement from the UHD Alliance, which popped Champaign and threw confetti as it revealed the all-new “Filmmaker Mode.” The mode is a universal performance preset that TV manufacturers plan to integrate in new products. When engaged, Filmmaker Mode optimizes a TV’s picture for film and shows, getting viewers closer to a calibrated viewing experience.

Yes, Filmmaker Mode turns off motion smoothing. It also sets a TV’s reference white point to an industry standard called D65. Additionally, the mode turns off a host of invasive image attenuators such as noise reduction, image enhancement processing, and the like. Think of it as one-button access to better viewing.

“Having a single name,” says Warner Bros Vice President of Technology Michael Zink, “is essential to delivering the message to consumers that if you want to see movies the way they were intended to be seen, you should watch them in Filmmaker Mode. You shouldn’t have this distinction we had before where ‘you should watch it in X mode on this TV, or ‘Y’ mode on that TV’. That dilutes the message. So a single name was really important.”

As of now, only three manufacturers have publicly agreed to participation: Vizio, LG, and Panasonic. Hopefully, more are prepping to follow suit. Big time Hollywood creators such as James Cameron, Christopher Nolan, Martin Scorsese, JJ Abrams, M Night Shyamalan are all onboard and promoting the feature, so it’s safe to assume other brands will feel pressure to jump on board.

All of this begs the question: why not ship TVs with “Filmmaker Mode” engaged out of the box? Give consumers direct access to two viewing modes (Daytime and Nighttime) and call it quits. Bury all of the other technologies in menu systems, making it difficult to nudge a television out of an optimal operating state (the opposite of what consumers experience today).

It seems so simple and obvious. Doesn’t it?

The truth? Brands drive sales by capturing a customer’s eye with the sizzle and pop of overly saturated colors, crisp whites, and cranked brightness. It looks attractive in the harsh settings of big box stores and customers are none the wiser. Hopefully, Filmmaker Mode is the beginning of an industry shift that ultimately favors a consumer's in-home experience and the artists that create film and TV shows. We certainly need it.
 

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It's amazing: agreement in the TV industry??

I agree: consumers and the consumer experience needs to be first. It's absolutely mind blowing that most TVs aren't optimized for total simplicity and accurate transfer of an artistic medium.
 

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Yes, Filmmaker Mode turns off motion smoothing. It also sets a TV’s reference white point to an industry standard called D65. Additionally, the mode turns off a host of invasive image attenuators such as noise reduction, image enhancement processing, and the like. Think of it as one-button access to better viewing.
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< snip >
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“Having a single name,” says Warner Bros Vice President of Technology Michael Zink, “is essential to delivering the message to consumers that if you want to see movies the way they were intended to be seen, you should watch them in Filmmaker Mode. You shouldn’t have this distinction we had before where ‘you should watch it in X mode on this TV, or ‘Y’ mode on that TV’. That dilutes the message. So a single name was really important.”
.
< snip >
.
All of this begs the question: why not ship TVs with “Filmmaker Mode” engaged out of the box? Give consumers direct access to two viewing modes (Daytime and Nighttime) and call it quits. Bury all of the other technologies in menu systems, making it difficult to nudge a television out of an optimal operating state (the opposite of what consumers experience today).
Consumers exposed to a standard mode label will likely spread news quickly by word-of-mouth. As more consumers become aware of the label and its connotations they may grow to expect more out of the big box stores, asking for demos by name rather than just accepting default in-store presentations. I strongly agree with you, Todd, that the feature should be shipped as default on new models that have it. While conventional setup as a default may make it more difficult to deceive consumers in general, dealers will still go out of their way to manipulate in-store display appearance.
 

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Some interesting reactions on Twitter... that filmmakers are actually the ones being put first.... and this is at the detriment of consumer choice.

I understand those sentiments, but I'll stick to my premise. Yes, filmmakers are being appeased. But that path is only traveled when consumers put in a position for the best chance of success.
 
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Once this is implemented, would like a review of this "feature" to see if it is indeed worth it. :)
 

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Some interesting reactions on Twitter... that filmmakers are actually the ones being put first.... and this is at the detriment of consumer choice.

I don’t get it. Consumers are saying this would not be in their best interest and limit their choice? That can’t be right.
 

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Vizio says the mode will start shipping with 2020 TVs
 

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" It also sets a TV’s reference white point to an industry standard called D65. Additionally, the mode turns off a host of invasive image attenuators such as noise reduction, image enhancement processing, and the like. Think of it as one-button access to better viewing."

Seems promising...but I'm hoping the TV manufacturers actually test and modify the displays individually to ensure each set is indeed D65 white point.
 

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The ultimate would be a factory performed darkroom calibration... perhaps where the display slides down a 100% light controlled assembly line area where calibration measurements are automatically taken and a computer applies the appropriate adjustments. Then slide the TV out and have the same done in a well lit area.

I don't know about you guys, but I'd pay an extra bit of premium to have a TV that's gone through that.
 

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While I will pay extra, I would like to see if it is really worth it in the end.. Guess we will have to wait and see once the first set's are fine tuned and reviews come in. :)
 

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I have seen some YouTube reviewers talking about some of the sets now that have one setting tuned already, and they are saying it is real close to perfect. The problem they were saying currently is that each manufacturer is naming it differently. This is great news IMO that the manufacturers will be calling it the same.
 

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While they are at it why don't they start calibrating tv's at the factory....rather than the end user paying too have it done....or is that what they are saying this mode will kinda do....
 

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I have seen some YouTube reviewers talking about some of the sets now that have one setting tuned already, and they are saying it is real close to perfect. The problem they were saying currently is that each manufacturer is naming it differently. This is great news IMO that the manufacturers will be calling it the same.

That setting has been in place for quite a bit of time. But it doesn't have any sort of universal designation across brands. It could be called Cinema... or Movie... or ISF (Both Dark and Light) or THX. Or something completely different.

You should be running your Samsung in one of those variations (whatever Samsung calls it) right now. While that doesn't put your TV in a calibrated state, it centers color close to a D65 white point. That's what you want and that's closer to what Hollywood colorists see when they are doing post production work on a film.

Most folks see white with a blue push and think that it looks more appealing. It certainly pops. But it can wreak havoc on flesh tones. Putting a TV in one of those (above) modes will help flesh tones look radically better.

BUT, a big differentiator is that those modes do not impact motion smoothing or any of the other picture processing techs I referenced.

So, not only is the Filmmaker Mode universal, it also does hit on other areas of performance.
 

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While they are at it why don't they start calibrating tv's at the factory....rather than the end user paying too have it done....or is that what they are saying this mode will kinda do....

This mode puts a TV in a position to be closer to a calibrated state. But it's not truly calibrated.

In order to get to a calibrated state, your TV needs to mapped according to Hollywood standards. Think of it as a blueprint that is followed. The blueprint is used to tell Hollywood TVs how to perform. Then you take that same blueprint and tell your TV how to perform. The trick is, you need special equipment to measure the output of your TV as you apply the blueprint and you need to implement subtle changes to the settings allow it to get extremely close to the exact blueprint specs. And you also need to check color balance through various shades of grey (0% or white, 10% grey, 20% grey... all the way to 100% or black) checking to make sure the balance of red, green, and blue is perfect with very little error.

Performance is different from panel to panel (and is impacted by viewing environment), so it's tough to universally calibrate.
 

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I agree. It should be possible to get TVs close. True calibration requires very expensive sensors. When I received my THX calibration certification, I bought gear coasting about $3K... and that was the low end!

Look at TLC. They claim they're launching a phone app that will help with performance parameters. Perhaps thats a strong first step toward what you're suggesting.
 

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That setting has been in place for quite a bit of time. But it doesn't have any sort of universal designation across brands. It could be called Cinema... or Movie... or ISF (Both Dark and Light) or THX. Or something completely different.

You should be running your Samsung in one of those variations (whatever Samsung calls it) right now. While that doesn't put your TV in a calibrated state, it centers color close to a D65 white point. That's what you want and that's closer to what Hollywood colorists see when they are doing post production work on a film.

Most folks see white with a blue push and think that it looks more appealing. It certainly pops. But it can wreak havoc on flesh tones. Putting a TV in one of those (above) modes will help flesh tones look radically better.

BUT, a big differentiator is that those modes do not impact motion smoothing or any of the other picture processing techs I referenced.

So, not only is the Filmmaker Mode universal, it also does hit on other areas of performance.
My set has a ton of hours on it, and since we moved to Mexico the picture is too dark in dark scenes without being in dynamic mode. When I had our projector I was hitting in excess of 2k hours every year. I think in the last 2 years we have been also hitting 2k+ hours per year.
 

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Hmm. Do you have a Spears and Munsil disc on hand? That might be exactly what you need to get your picture back.
 

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I agree. It should be possible to get TVs close. True calibration requires very expensive sensors. When I received my THX calibration certification, I bought gear coasting about $3K... and that was the low end!

Look at TLC. They claim they're launching a phone app that will help with performance parameters. Perhaps thats a strong first step toward what you're suggesting.
Mass production in all new TVs would bring the price down significantly I would think...not to mention ways to make them even less expensive due to new technology.
 

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I would think there would be an internal way of measuring each LED or LCD chip to see the way it performs, and then adjust it to the correct output. You know sorta like the computer in your car adjusts the air fuel mixture all the time.
 

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Praise jeebus hallelujah.

This is a HUGE step in the right direction.
 

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Preamp, Processor or Receiver
StormAudio ISP.24 MK2
Main Amp
Emotiva XPA-5
Additional Amp
Emotiva XPA Gen3 2.8 multichannel amp
Other Amp
Denon X8500H
Computer Audio
AudioEngine A2+
DAC
THX ONYX
Universal / Blu-ray / CD Player
Kaleidescape TERRA, OPPO UDP-203, Panasonic UB9000
Front Speakers
GoldenEar Technology Triton One.R
Center Channel Speaker
GoldenEar Technology SuperCenter Reference
Surround Speakers
SVS Ultra Surround
Surround Back Speakers
SVS Ultra Bookshelf
Front Height Speakers
SVS Prime Elevation x4 (Top Front, Top Mid-Front)
Rear Height Speakers
SVS Prime Elevation x4 (Top Middle, Top Rear)
Subwoofers
dual SVS SB16s + dual PSA XS30s
Other Speakers or Equipment
Behringer 1124p; Aura Bass Shaker Pros; SuperSub X
Video Display Device
JVC NX7
Screen
Seymour Screen Excellence, Enlightor NEO AT Screen
Streaming Equipment
iFi Audio Zen Blue
Streaming Subscriptions
Qobuz, TIDAL, Spotify, ROON
Other Equipment
LG Electronics 65-inch B6 OLED, Sony 65-inch X900F, ZeroSurge 8R15W x 2, ZeroSurge 2R15W x 2
I would think there would be an internal way of measuring each LED or LCD chip to see the way it performs, and then adjust it to the correct output. You know sorta like the computer in your car adjusts the air fuel mixture all the time.

What you’re actually correcting is the panel, itself... and every panel is different. So that wouldn’t work. You’d literally need to take measurements of each panel’s unique output and apply corrections. It can be automated, for sure. But you’d lose the eye test... calibrators look at the measured data and make adjustments, but they also check reference images (often times reference images of people to check skin tones) to make sure the adjustments are doing what they should.
 

mechman

Senior Admin
Staff member
Joined
Apr 4, 2017
Messages
2,047
Location
Empire, MN
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Preamp, Processor or Receiver
Pioneer VSX-832
Front Speakers
Definitive Technology Studio Monitor 55s
Center Channel Speaker
Definitive Technology CS8040
Surround Back Speakers
Definitive Technology DI6.5R
Other Speakers or Equipment
Apple TV 4K
Video Display Device
LG OLED65C7P
Remote Control
Logitech Harmony 650
Streaming Subscriptions
HBO Max, YouTubeTV, Hulu, Netflix, Disney+
This should be interesting...
 
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