By Todd Anderson on Jul 13, 2017 at 4:07 PM
  1. Todd Anderson

    Todd Anderson News Editor / Reviewer/ Senior Admin
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    LG Electronics Dominates the 2017 TV Shootout


    [​IMG]
    (CE Week / AV NIRVANA)

    (July 13, 2017) Experts were in the house for this year’s 2017 TV Shootout (CE Week, New York). Gone were any meaningful audience driven results, ditched in favor of evaluations and – ultimately – awards decided by industry experts that specialize in reference video standards and technologies. Another industry powerhouse was also present, that being a true Sony studio monitor (the kind used by Hollywood content creators during mastering). Before you get any crazy ideas, it’s worth mentioning that particular monitor costs roughly $1,000 per inch of screen diagonal (or, in this case, $30,000). So, while it’s the true gold standard of modern 4K HDR video presentation, it’s also relative unobtanium.

    This year’s crop of televisions wasn’t supplied by the stock room of the show’s originator (Value Electronics), instead nearly all were sourced from national retailers and shipped to New York City for the event. According to the Shootout’s moderator, Joel Silver, Sony’s XBR-65Z9D was the only television that couldn’t be purchased. That particular set was “critically backordered” nationwide, requiring organizers to ask Sony for a demo unit. Also, several days ago, I hinted that a special “surprise guest” would appear at this year’s competition. That guest was revealed as Westinghouse’s new WA65UFA1001 Smart 4K Ultra HDTV. Word on the street, so to speak, is that Westinghouse was a pay-to-play entrant. And while its participation was inconsequential to the event’s ultimate results, the Shootout would have benefited from a true budget contender (such as 2017 TCL model). No disrespect to Westinghouse or the market its television is designed to address, but the company’s entry spent a significant amount of time being exposed (rather than celebrated).

    This year’s evaluation environment was a light controlled space on CE Week’s noisy show floor, which posed some audio issues for the event’s organizers. The space itself, however, was more than adequate for visually demonstrating the amazing capabilities of modern television technologies. Competing televisions were placed side-by-side across the front of the room. And while they weren’t officially evaluated until day two of the event, one could easily guess which televisions were assumed to be “in the running” just based on placement. From left to right, they were arranged in the following order:

    • LG’s 65” OLED65E7P OLED 4K HDR Smart TV ($4,799 MSRP)
    • Sony’s 65” XBR65A1E OLED 4K Ultra HD HDR Smart TV ($4,999)
    • Sony’s 65” XBR-65Z9D LED LCD 4K Ultra HD HDR Smart TV ($5,499)
    • Sony’s 30” BVM-X300 4K OLED Trimaster Reference Studio Monitor (approximately $30,000)
    • Samsung’s 65” QN65Q9F QLED LCD 4K TV ($3,999)
    • Vizio’s 65” P65-E1 XLED LCD Ultra HD HDR ($1,699)
    • Westinghouse’s 65” WA65UFA1001 LED LCD Smart 4K Ultra HDTV (Price N/A)

    It’s hard to argue with that arrangement, however Vizio’s P65-E1 should have taken the place of Sony’s studio monitor. The Vizio was, perhaps, the biggest surprise of the event and deserved a direct comparative position next to Sony’s flagship LCD panel. In addition, the Sony BVM-X300 is small enough for a cart (which would have allowed placement next to various models during critical evaluations of color and processing performance).

    [​IMG]The Evaluation
    As mentioned, the panel of judges was a veritable who’s who of industry insiders, consisting of: Lee KIine (Head of the Technical Team, The Criterion Collection), Kevin Collins (Director of Mixed Reality Enablement, Microsoft), Brandon Yates (Partner at Yates and Parks Consulting), Vincent Pagliaro (Digital Technician), Kevin Miller (President of ISFTV and leading industry calibrator), and Joel Silver (Founder and President of the Imaging Science Foundation). Unfortunately, Sam Runco (Former CEO of Runco International and originator of aspect ratio controls) was unable to attend. He was replaced by Matt Murray (expert ISF Calibrator).

    Joel Silver and Kevin Miller (along with SpectraCal’s Tyler Pruitt) were tasked with calibrating the competing televisions.

    This year’s event was designed to issue three awards covering dark room (reference home theater), bright room (HDR), and streaming performance. The reason behind distinct award categories is quite simple: market reality. Evaluating televisions with pure reference content under the best lighting conditions doesn’t exactly represent how televisions are used in the real world. Most buyers view their TVs in brightly lit rooms and prefer streaming video. Kevin Miller confirmed that notion when he remarked: “most of my clients only stream content, they don’t even own a Blu-ray player.” Don’t forget, he services the upper-echelon of AV clientele.

    That remark might read as blasphemous to a true home theater enthusiast, but the existence of High Dynamic Range (HDR) and Wide Color Gamut (WCG) more than make up for the loss of resolution experienced during UHD streaming. And that falls back on the very notion that 4K, itself, means very little to the human eye at normal seating distances (the video enhancements of HDR and WCG, however, mean a lot).


    The Results
    The judges analyzed televisions based on a number of categories, including contrast ratio, peak brightness, black level, color accuracy, color saturation, color volume, colorimetry, resolution, and motion artifacts. The analysis included evaluation of 4K UHD HDR material sourced from 4K Ultra HD Blu-ray discs and online streaming (reference material was uploaded to YouTube) under various lighting conditions.

    The event announced the winners following Day Two deliberations and LG was awarded a clean sweep, winning all three categories of measured performance. This is the third consecutive year that an LG OLED panel has won the event.

    My personal model favorites were LG’s 65” OLED65E7P (Dark Room and Light Room) and Sony’s 65” XBR65A1E OLED (Streaming). Here are few notes based on my impressions:

    • Westinghouse’s WA65UFA1001 was never in the running (in any category) and had performance marred by poor color accuracy, greyscale error, artifacts, and some sort of baseline frame interpolation processing (which didn’t please my eyes); the panel occasionally displayed blue as purple. It also had some defective padding visible between the frame and panel, adding to an overall cheapness factor that was hard to shake.
    • Samsung’s QN65Q9F, while decent, fell short when considering off axis viewing and black levels. It did, however, demonstrate the best native video processing for motion during test pattern playback. Overall performance was neither here nor there to my eyes. It’s a nice television, but doesn’t compare to the true heavy hitters.
    • Vizio’s P65-E1 gets my vote as the best buy of the bunch. During a private conversation, one of the judging panelists told me it was “the best Vizio TV [he had] ever seen, easily beating the Vizio Reference Series television used in last year’s contest.” The P65-E1 is capable of vibrant color depth, good HDR performance, and surprisingly competitive black levels. Much like all of the LCD contestants, off axis viewing negatively impacted its picture quality.
    • Sony’s XBR-65Z9D was a bit of a curiosity. This particular model was the only TV in the room capable of displaying detail above 1,000 nits (impressive but current content isn’t mastered above that level of brightness). It also carries over 600 local dimming zones, making for a level of dimming precision that’s exacting and accurate. I was still able to see a lightening of blacks around bright objects in extremely dark scenes, but its performance was ridiculously good for an LCD. This TV exceled at bright room performance and showed the best levels of detail for content with extremely dark scenes. That dark level detail strength, however, was tempered by overall black levels that couldn’t touch the Sony and LG OLEDs (there were times during demo comparisons that the ZD9’s blacks looked dark greyish). That trade off, for me, is a deal breaker, but I can understand why so many enthusiasts adore the Z9D.
    • LG’s OLED65E7P and Sony’s XBR65A1E are world-beaters. The Sony uses an LG panel, which reduces performance differences to a matter of video processing capabilities. Both televisions looked ridiculously good, with infinite blacks and richly saturated colors. And while peak brightness outputs are less than that of the best LCD televisions, the offset of superior black level performance makes up for the difference. Overall native motion processing looked to be about the same, however Sony’s playback of comparative streaming media trumped LG with an image that was noticeably more detailed in dark scenes. The Sony’s native processing also resulted in better overall blacks during 4K UHD Blu-ray playback (the difference was rather small, but noteworthy). The LG, however, had better overall color, with flesh tones and whites that looked more accurate. My eye saw a slight blue push on the Sony panel that resulted in a mild wash of flesh tones and a blue tinge in whites (such as images of snow).

      I’d happily own either the OLED65E7P or XBR65A1E, and imagine the noted differences would go unnoticed during normal use in a home. However, if I were forced to choose, the LG would be my pick.

    • The X-Factor: Panasonic. I'm told that Panasonic is poised to re-enter the U.S. market sometime this fall. And much like Sony, Panasonic’s OLED TVs are using LG’s WOLED panels. An unnamed source hinted to me that Panasonic has an ace in the hole (an advanced processor) that’s going to blow the doors off the competition in the U.S.

      True?

      It’s possible. Remember Panasonic’s acquisition of Pioneer’s display segment in 2009? Technology resources acquired through that buy might actually pay serious dividends in short order. CEDIA 2017 could be a re-entry point for the former plasma champion, so stay tuned.


    The Wrap
    Television technologies have rapidly progressed since the first year of ho-hum 4K sets hitting the market; Rec709 and standard HDTVs simply look antiquated when compared to modern 4K sets displaying UHD HDR media. This is both exciting and frustrating, as the video industry is still pushing forward at a quick pace. We’re currently experiencing a great balance of performance within the P3 cinema color space, however BT 2020 (which encompasses a huge cross section of what the human can actually see) is just years away.

    Yes, more changes are coming.

    That leaves a big question for enthusiasts: buy now or wait? The answer is rather simple. If you’re planning on watching 4K HDR content, then buy now. The available 4K OLED technologies (not to mention visually stunning UHD HDR content) are worth the price of entry. However, if you’re only interested in watching standard Blu-rays or Cable TV, then you’re safe sticking with your tried and true HDTV (especially if it’s a late model plasma).
     
    #1 Todd Anderson, Jul 13, 2017
    Last edited: Jul 14, 2017
    Jon Liu, mechman and tripplej like this.

Comments

Discussion in 'AV Industry News' started by Todd Anderson, Jul 13, 2017.

    1. tripplej

      tripplej AV Addict

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      LG is indeed in a league of their own in terms of their OLED television sets. I have to wait a bit for prices to go down since I currently own a 75 inch Samsung LED and after you go 75 you don't want to go less. lol. :)
       
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    2. Todd Anderson

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      They certainly are incredible... Sony is neck-and-neck...and with Panasonic getting ready to invade the party, things are going to be mighty interesting in 2018!
       
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    3. tripplej

      tripplej AV Addict

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      The more competition the better. The only way that prices will go down. :)
       
    4. Todd Anderson

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      I agree 100%... there's also the little issue of QLED. If that tech pans out as touted, OLED could have some trouble.
       
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    5. mechman

      mechman Senior Admin
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      Was the Sony showing the blue tinge after calibration? Or was it an out of the box setting showing that?

      I've always said that 4K didn't matter but that HDR and WCG did.

      Thanks for the report Todd! :T And no C7 in the mix, huh?
       
    6. Todd Anderson

      Todd Anderson News Editor / Reviewer/ Senior Admin
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      Everything discussed was post calibration... and Sony's push was VERY slight. Interestingly, the Sony TV has no CMS on it. Which could account for that very slight variation.

      Yup...no C7. But I believe that both the E and C have the same color controls.
       
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    7. mechman

      mechman Senior Admin
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      And no G7 either. Isn't that their top of the line model?
       
    8. Todd Anderson

      Todd Anderson News Editor / Reviewer/ Senior Admin
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      Pretty much the same deal... you're paying for different form factors, but the display/processor is basically the same.
       
    9. mechman

      mechman Senior Admin
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      That's good to know! Thanks Todd! I think there will be a C7 in my future then. :T
       
    10. Todd Anderson

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      I have a B6... love it. Across the board, a great television! I'd bring it into the home 10X over.
       
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    11. JimShaw

      JimShaw Member

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      Todd

      Great review. I wish some day to attend the Shootout. On my bucket list.

      I have a 78JS9500 right now and starting to get the "new TV" bug.

      It would have to be replaced with a set a little smaller this year, possibly a 75". My wish would be a 77" OLED but do not want to spend near $20,000 for a TV. My wife would divorce me AND take the TV.

      The Samsung seems to have gone down hill which leaves the Sony Z9D. Good TV. I would be happy.

      BUT if I wait a little longer Panasonic may hit the streets with their OLED which might help drop the 77" pricing enough that I could keep my wife AND TV :)


      .
       
    12. Todd Anderson

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      Thanks, Jim!

      The event is a fun geek-out experience. You could probably get a very similar experience by visiting a reputable retailer in your area with a familiar piece of reference material in hand... All of these TVs are at national retailers, but I'd assume a specialty shop would give you a decent experience.

      Here's an interesting little fact that I didn't know... most media is mastered on a reference monitor (like the Sony). Dolby Cinema flicks, however, are mastered on the big screen! At least that's what was told to me by someone in the know. It's another indication that the Dolby Cinema experience is legit.

      Also...something I didn't include in the Shootout article. The Sony OLED has onboard processing that was removing visible banding from some reference video scenes (that the LG OLED was displaying). What's interesting, however, is that the banding was also visible on the Sony BVM reference monitor. This was being discussed post shootout by a small gathering of enthusiasts and calibrators who were having a sports-eque throw-down discussion about which was better: Sony or LG. It was not discussed by the moderators during the shootout.

      My take is: nice to see the Sony removing the banding. BUT, if the processor is noticeably removing that kind of artifact, is the Sony also altering content in ways that the creators wanted? I'll see if I can dig up and answer.

      Something to chew on.
       
    13. Sonnie

      Sonnie Senior Admin
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      Wow... sounds like a fun time, despite what might sound like less than ideal surroundings.

      Happy to see the little guy (Vizio) get honors with the best budget set, although it didn't have any competition to speak of (in that budget price range).

      I know this is a relatively small number of displays in the grand scheme of all the displays available, but it is apparent you will likely have to spend a few thousand if you want the best of the best. I suppose that is really to be expected.

      Thanks for the coverage of this event Todd... and excellent write-up.
       
    14. Todd Anderson

      Todd Anderson News Editor / Reviewer/ Senior Admin
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      For those curious:

      Top photo shows: Sony BVM (left) and Samsung (right)
      Middle photo shows: LG OLED (far left), Sony OLED, Sony LCD, Sony BVM, Samsung, Vizio
       
    15. Todd Anderson

      Todd Anderson News Editor / Reviewer/ Senior Admin
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      Thanks, Sonnie!

      It was good to see judging take streaming into account... Next step is for the event to have a two-tiered evaluation: High-end and budget.

      I was able to see the Vizio's post-calibration greyscale and color accuracy results and they were excellent. Of course, when pitted against the OLEDs, the Vizio showed some warts. But considering price for performance, the Vizio P series is a great choice that can put on quite a nice show when viewed from a center position.
       
    16. Jon Liu

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      Thanks for your thoughts, Todd!

      I've been following the thread regarding this shootout over at AVS and man there sure are some stubborn and ridiculous people. There are those calling foul on the results, anywhere from the A1E should be top, to the Z9D should be the top for HDR category. There's even one user who has made a fuss about the Q9 clearly being the top winner, although no one is taking him seriously. That guy is touting that he has tinkered with his settings and gotten it pretty close to what a professional calibration could do (all by eye
      mind you).

      Samsung -- I am really unimpressed with their televisions as of late. It seems they are pushing for peak brightness and max color volume at the expense of accuracy and image fidelity. They know the general consumer likes a "punchy" image and that's that. I mentioned in the AVS thread that to me Samsung is going the way of Bose. At one point Samsung might have been reputable and making high quality TVs, but they are more focused on marketing and selling to the masses that they disregard everything else. Let's not forget they are the ones who began selling the public on LED TVs, instead of calling them what they really are, which is LCD TVs back/side lit with LEDs. Then there's the whole Quantum LED - QLED. Still an LCD, but with LED side lighting, with a quantum dot filter, still not true Quantum dot tech. Who had the bright idea to think that their top of the line TV, the Q9, should be edge lit instead of FALD.

      Anyway, I am really happy to see the results and it was honestly no surprise that the LG and Sony OLEDs would be the top. As far as accuracy, as far as closest to reference quality standards, image appeal, etc. they have all that a professional is looking for. Who knew that one would be able to utter "LG" in the same sentence as "top quality reference."

      The results of these shootouts, regardless how they go, will only push the TV makers to improve their next iterations for next year, except maybe Samsung who may shoot even more for further out in left field.
       
    17. Todd Anderson

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      Hi Jon! Thanks for all of the comments... we need some of your AVS buddies to drop in here and kick-in their opinions. Invite them over to give their opinions - this is a super interesting (and somewhat subjective) topic and the more the voices the better!

      I agree with a lot of your sentiments... Samsung, I would guess, is busily prepping for QLED to be their future. The whole "Quantum Dot" technology might actually be the ticket to getting a display to (or close to) BT 2020. The industry has a roadmap for projected TV tech rollout, and BT 2020 is pegged for, ironically, the year 2020. However, Joel Silver didn't seem to think that was achievable. Nevertheless, he did mention that Quantum Dots could be key.

      As for the notion that some is eye-balling a Q9 to professional calibration level is non-sense. Perhaps they are eyeballing using a disc, but without meters he'd have no way of measuring color accuracy or greyscale balance. It's simply impossible. That being said, the three calibrators at the Shootout are some of the best in the nation. And I can assure everyone they took a lot of time tweaking and measuring these sets.

      The Sony/LG debate is going to be heated and rightly so... as I tried to convey, the Sony had a lot going for it at the event. And depending on what your eyes prefer in presentation, it could have been a winner (I can totally understand).

      LG has a huge task on its hands. It's going to be a battle in the coming years!
       
    18. JBrax

      JBrax AV Addict
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      The LG OLED displays at my local BB all have image retention in the background of the demo. The dark scenes are breathtaking but the burn in I see is alarming. The same displays didn't have that retention a month or so ago. I asked the salesman about it and was told it was the "program material". I know this was an issue with plasma but is it also the case with OLED?
       
    19. Sonnie

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      That's pretty alarming indeed. For some reason I was thinking LED was not prone to burn-in, but maybe OLED is different.
       
    20. JBrax

      JBrax AV Addict
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      Nope, LCD/LED doesn't have burn-in issues. I wasn't aware OLED displays had the issue but obviously they can. I watch too many channels with static images to take that chance.
       
    21. JBrax

      JBrax AV Addict
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      Another impression I came away with was the Vizio displays had a very nice picture. I think there's some real value with them and they also have Dolby Vision. I'm not sure how their motion handling of sports are but the demos were impressive.
       
    22. tripplej

      tripplej AV Addict

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      I have read that burn in is an issue for OLED just as it was with Plasma. Per LG website, they try to minimize burn in by having various settings available for the end user. Users can use the screen saver option when the TV is on for a long period of time and nobody is using it, as well as two features such as the Clear Panel Noise option and the Screen Shift feature.
       
    23. JBrax

      JBrax AV Addict
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      So what happens when watching channels with static images? That would be my main concern. ESPN, Fox Sports, and many others keep their logo on while broadcasting.
       
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    24. Sonnie

      Sonnie Senior Admin
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      Aren't they moving those around ever so slightly now?
       

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