KEF’s Jersey-Based Demonstration Cinema Receives THX Certification

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(April 28, 2021) KEF’s Demonstration Cinema, located at the KEF Music Lounge in Marlboro, NJ, has received THX’s certified stamp of approval. Boasting over 9,500 cubic feet of space, a 160-inch 16:9 Seymour-Screen Excellence Enlightor-Neo 4K AT screen, and a massive 9.10.6 array of KEF THX Certified Ultra in-wall and in-ceiling speakers, the room is designed to deliver an experience laced with depth, texture, and cinematic immediacy.

THX Certified Ultra products are capable of high-level performance in theaters sized 3,000 cubic feet with a target listening distance of 12 feet from the screen. KEF’s Music Lounge Theater meets these requirements with tested parameters including acoustics (reverberation time, background noise), audio (sound pressure level, frequency response, time delay), and speaker placement. In fact, THX tested every seating position for optimal audio by measuring axial frequency response, vertical and horizontal dispersion, and output vs. distortion.

“The experience of listening to a movie in the 9.10.6 KEF Cinema is absolutely transformative. The room vanishes and you are transported into the cinematic soundtrack,” said David Kroll, Vice President, KEF America. “The Atmos height control is so precise, you can hear that the orchestra is positioned below the floor in their pit. Even when listening at THX reference levels the system is so well balanced tonally you could relax all day, enjoying movie after movie.”

Partnerships with Acoustic Innovations, Parasound, Epson, Straight Wire, Indy Audio Labs / Acurus, and Seymour Screen Excellence helped to make Demonstration Cinema a reality. To deliver a state-of-the-art listening experience, a team of experts was involved every step of the way, from acoustic design and build (Acoustic Innovations), to the KEF product’s THX Certification, to interior design (KBK Interior Design). This is a space that film fans need to experience!

Interested in immersing yourself in KEF's theatrical space? Make an appointment by contacting your local KEF Dealer. To learn more about KEF and THX, visit https://us.kef.com/ and thx.com.
 

Sonnie

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It would be interesting to experience this room... maybe one day I'll get up that way and get to hear it.
 

Todd Anderson

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Agreed. I’m traveling up to Boston in a few weeks. Thought has crossed my mind (although I might have my dog with me, which would make it tough!)
 

welldun

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What's the process to get on a list to audition the room? Also, on a related note, what is the SPL that these demos get played at? I'm always curious if the 85db is based on the voices coming out of the center channel or if it's based on background music, or something else?
 
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