IKEA's FREKVENS Series to Offer a Turntable and More
(IKEA)(March 5, 2018) Here’s a name that we don’t often associate with audio: IKEA. Outside of the company’s popular Kallax cubed shelving unit – which is something of utter fame amongst the vinyl collecting community – and other offerings that adequately house equipment and media, IKEA is a lifestyle furniture manufacturer.
Last summer, IKEA announced it was collaborating with Teenage Engineering to create a new product line called FREKVENS (translation: frequency). According to company research, IKEA says that over half of its Millennial customer base “said that they play music to get a ‘homey feeling’.” That’s a sentiment that importantly ties music to the home. The company also says that “spontaneity” is a key attribute shared by younger people. Pull those two together and IKEA feels there’s a clear need for “party gear” that’s mobile and simple to deploy.
The FREKVENS series is billed to offer some 22 items, including an electronic choir, party lighting, and – most interestingly – a turntable. Yes, IKEA appears to be ready to ride the recent vinyl renaissance, somehow tying the format into a player that’s designed to “bring the party with you.”
(IKEA)Last year, IKEA released an image of their products being used at music festival in Copenhagen. More recently, its Instagram feed produced a picture of the pending collection’s prototypes. And while a true turntable is notably absent, there’s plenty of hints of music and festivity. The image shows brightly colored speakers attached to a central audio unit, an LED light box, a faux spotlight, and portable speaker units. It’s a group of products that IKEA says will be widely usable by a broad range of consumers, even those that aren’t tech savvy.
Perhaps the company will revive the infamous “Color Organ” boxes the world endured during the 1970s? We’ll have to wait several more months before finding out; IKEA’s FREKVENS products are due to hit store shelves by February 2019.
- Todd Anderson News Editor / Reviewer/ Senior AdminStaff MemberThread Starter
- Jan 20, 2017
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