Hisense Joins Sony, Samsung, and LG in the NEXTGEN TV Market


(September 6, 2022) With much of the TV content discussion dominated by cord-cutting and stream services, old-school over-the-air (OTA) TV signals get surprisingly little play. It's a reality that's easy to understand, especially if you lived through decades where OTA TV meant capturing a middling image with rabbit ears and a tuning dial. Toss in decades more of enjoying the conveniences of Cable TV and streaming, and the idea of using a physical antenna falls in line with ditching a computer for a manual typewriter and white out. OTA, however, has continued to evolve and the Advanced Television Systems Committee (ATSC) latest NEXTGEN TV standard (ATSC 3.0) gives viewers access to crisp HD and 4K images (up to 120Hz) using internet protocol technology for interactivity. Think of it as a powerful combination of traditional broadcasting paired with online convenience and flexibility to innovate as new services are deployed. And, of course, once you have ATSC 3.0 capable equipment, OTA content is free.

Recently, Pearl TV, the coalition of U.S. broadcasters transitioning to ATSC 3.0, announced the arrival of two new NEXTGEN TV models (U7H and U8H) from Hisense. This marks the fourth manufacturer to join the NEXTGEN TV marketplace, with Sony, Samsung, and LG currently offering more than 70 different models.

“Hisense has long been recognized as a high-tech, high-quality brand at an affordable price point. Its NEXTGEN TV models underscore once again how it pushes the boundaries of innovation to deliver value to consumers,” stated Anne Schelle, managing director of Pearl TV. “When the consumer looks for the logo, whether the consumer buys online or in-store, they can feel confident that the Hisense NEXTGEN TV purchased today will keep up with future technology enhancements.”

With NEXTGEN TV technology integrated into two of its model series, and a third series to follow later in the year, Hisense's U7H and U8H series provide access to a wide range of modern technologies. Starting at $799, the 55" to 85" Quantum Dot U7H Series offers IMAX enhanced, Filmmaker Mode, Dolby Vision IQ, HDR 10/10+/adaptive, and FreeSync Premium. It also carries Dolby Atmos, eARC, and WiSA immersive audio, along with a 120Hz refresh rate. The more expensive U8H Series starts at $1,099 and features a Mini LED upgrade paired with Hisense’s ULED technology and Quantum Dot.

“Great performance and picture quality are at the foundation of all Hisense product offerings, and our U7H and U8H NEXTGEN TV models are a testament to this commitment by putting even more premium options within people’s reach,” commented David Gold, President of Hisense USA. “As consumers continue to seek a top-notch viewing experience and excellent value package, we are proud to deliver this with NEXTGEN TV.”
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Robert Zohn

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Apr 19, 2017
Scarsdale, NY
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I am a very big fan of NEXTGEN TV, ATSC 3.0 for OTA broadcast network, independent and PBS channel reception!!

I just posted this yesterday in AVNirvana's a/v accessories thread.

We're loving OTA's uncompress image quality for all of our local networks, PBS and sub carrier channels. We'e also ready for the Next Gen ATSC 3.0 launch coming to NY Q4 2022!


We just became Channel Master dealers and installed Channel Master's flagship Pro-Model OTA antenna on our roof and ran RG6 coax to 8 TVs in our showroom. Our local networks never looked so good!!
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